ZoomInfo is a cloud-based platform that provides sales, marketing, and recruiting teams with detailed business contact and company data. It offers tools for prospecting, lead generation, market analysis, and data enrichment. ZoomInfo enables organizations to access accurate and actionable information about decision-makers, company hierarchies, and market opportunities. Its integration capabilities allow businesses to connect ZoomInfo with CRMs, marketing automation tools, and other platforms to streamline workflows and fuel data-driven strategies.

Business use cases

Automating Lead Enrichment

Frends can integrate ZoomInfo with CRM systems like Salesforce, HubSpot, or Zoho CRM to automate lead enrichment. For example, when a new lead is added to the CRM, Frends can pull additional details from ZoomInfo, such as the lead's job title, company size, industry, and contact information, and populate these fields in the CRM, enhancing the quality of sales records.

Enhancing Marketing Campaign Targeting

Frends can connect ZoomInfo with marketing automation platforms like Marketo, Mailchimp, or Pardot to power targeted marketing campaigns. For example, Frends can use insights from ZoomInfo, such as job functions or company demographics, to segment audiences in marketing tools. This enables more personalized and effective campaigns tailored to specific roles or industries.

Streamlining Account-Based Marketing (ABM)

Frends can integrate ZoomInfo with ABM tools to improve account-level personalization. For instance, Frends can sync ZoomInfo data, such as firmographics or recent company activities, with tools like Demandbase or HubSpot to refine ABM campaigns and prioritize high-value accounts.

Automating Sales Prospecting

Frends can connect ZoomInfo to sales engagement platforms like Outreach or SalesLoft to automate prospecting workflows. For example, Frends can extract high-quality leads from ZoomInfo based on criteria such as job titles, company revenue, or region and add them directly to sales platforms for outreach campaigns, saving time for sales reps.

Keeping CRM Data Up-to-Date

Frends can use ZoomInfo as a data validation engine by integrating it with CRMs. For example, Frends can periodically check CRM records against ZoomInfo's database to identify outdated or incomplete data and update them with the most recent details, maintaining clean and accurate customer records.

Enhancing Recruiting Workflows

Frends can integrate ZoomInfo with applicant tracking systems (ATS) like Greenhouse or BambooHR to streamline recruitment processes. For instance, Frends can pull company and contact details for candidates' current or past employers from ZoomInfo, providing recruiters with valuable context during the hiring process.

Driving Territory Management

Frends can connect ZoomInfo with sales planning tools to optimize territory management. For example, Frends can analyze ZoomInfo's company segmentation data and assign leads or accounts to the appropriate sales reps based on location, revenue range, or industry, ensuring balanced workloads across the team.

Automating Data Exports for Reporting

Frends can extract data from ZoomInfo and export it to business intelligence (BI) tools like Tableau, Power BI, or Google Data Studio for reporting purposes. For example, Frends can automate the generation of reports showing lead enrichment success rates, market trends, or prospecting efficiency to support decision-making.

Tracking Competitors

Frends can use ZoomInfo to enable market and competitive analysis. For instance, Frends can track changes in competitor profiles, such as growth metrics or executive hiring, through ZoomInfo and send updates to Slack or email, allowing teams to stay informed and adjust strategies accordingly.

Enabling Real-Time Sales Triggers

Frends can streamline real-time sales opportunities by monitoring ZoomInfo's intent data or trigger signals and pushing this information to CRM or email automation tools. For example, when ZoomInfo detects that a company is actively researching a solution, Frends can create or update a lead and notify the sales team about the opportunity.

Simplifying Multi-System Data Synchronization

Frends can act as a middleware to integrate ZoomInfo with multiple systems, such as ERP, marketing platforms, and CRMs, ensuring a unified data flow. For example, contact and company data extracted from ZoomInfo can be synchronized with both Salesforce and an email marketing tool, ensuring all teams have access to the same enriched information.

Improving Event Outreach

Frends can connect ZoomInfo with event platforms like Eventbrite or Cvent to enhance pre-event and post-event engagement. For instance, Frends can use ZoomInfo to gather detailed information about event registrants and sync it back to marketing tools for personalized follow-ups and targeted communication based on registrant profiles.

Supporting Cold Outreach Campaigns

Frends can automate cold outreach workflows by integrating ZoomInfo with outreach tools or email platforms like SendGrid or Mailgun. For example, Frends can extract a list of targeted leads from ZoomInfo, filter it based on sales team priorities, and send personalized outreach emails, increasing efficiency and engagement.

Automating Compliance for Data Accuracy

Frends can use ZoomInfo to validate customer data and support compliance with regulations like GDPR. For example, Frends can automatically review and update contact information and opt-in statuses against ZoomInfo’s database, ensuring that the organization remains compliant with data privacy requirements.

Enhancing Partner and Channel Management

Frends can integrate ZoomInfo with partner relationship management (PRM) tools to enhance channel management workflows. For example, Frends can extract detailed profiles of potential channel partners from ZoomInfo and sync them with PRM tools, helping organizations build and manage a strong partner ecosystem.