Unbounce is a no-code platform for creating, optimizing, and managing landing pages, pop-ups, and sticky bars for marketing campaigns. It helps businesses improve lead generation, increase conversions, and run A/B testing to enhance campaign performance. With its wide range of templates and integrations, Unbounce enables marketing teams to build high-converting pages without the need for complex development, making it a popular choice for marketing automation and campaign management.

Business use cases

Automating Lead Capture and CRM Integration

Frends can integrate Unbounce with CRM systems such as Salesforce, HubSpot, or Microsoft Dynamics to automate lead capture workflows. For example, when a user submits a lead form on an Unbounce landing page, Frends can automatically transfer the lead data to the CRM system. Additionally, workflows can ensure that leads are assigned to appropriate sales reps based on predefined rules, ensuring faster follow-ups and increasing the chances of conversion.

Synchronizing Data with Marketing Tools

By connecting Unbounce with marketing automation tools like Mailchimp, Marketo, or ActiveCampaign through Frends, businesses can streamline email campaigns. For instance, when a lead subscribes via an Unbounce pop-up or landing page, Frends can sync the data automatically to the email marketing tool, triggering welcome emails or automated drip campaigns to engage leads effectively.

Running Targeted Campaigns via Ad Platforms

Frends can integrate Unbounce with ad platforms such as Google Ads or Facebook Ads to automate retargeting workflows. For example, Frends can track form submissions or landing page interactions on Unbounce and send the data to ad platforms for creating custom retargeting audiences. This enables businesses to deliver highly personalized marketing messages based on user behavior.

Automating Lead Scoring

Frends can connect Unbounce with lead scoring tools or CRMs to evaluate leads based on specific criteria. For example, when a visitor fills out a form on an Unbounce landing page, Frends can assess the submitted data (e.g., company size or job title) and assign a lead score. High-quality leads can then be marked for priority follow-ups in the CRM system.

Enhancing Marketing Analytics

Frends can integrate Unbounce with analytics platforms like Google Analytics, Power BI, or Tableau to automate marketing performance tracking. For instance, data on landing page views, conversion rates, and form completions can be fetched from Unbounce and visualized in analytics dashboards. This enables marketers to identify trends and optimize campaigns based on real-time insights.

Creating Dynamic Landing Pages

By integrating Unbounce with content management systems (CMS) or product databases through Frends, businesses can create dynamic landing pages tailored to individual users. For example, Frends can update Unbounce landing pages with personalized product recommendations or customer-specific offers based on data from external systems, improving conversion rates.

Streamlining Event Registration Campaigns

Frends can integrate Unbounce with event management tools like Eventbrite or Cvent to automate workflows for event registration campaigns. For example, when a visitor registers for an event via an Unbounce landing page, Frends can sync the registration details with the event management tool and trigger automated confirmation emails or calendar invites.

Managing Multi-Language Campaigns

Frends can assist businesses in running multi-language campaigns by integrating Unbounce with translation management platforms. For instance, Frends can trigger language-specific landing pages or pop-ups within Unbounce, ensuring the right audiences are targeted with localized content. This approach enhances user experience and improves campaign performance across diverse regions.

Tracking Abandoned Form Submissions

By leveraging Frends, businesses can track users who start filling out forms on Unbounce pages but abandon them before submission. Frends can extract partial data or track user interactions and trigger retargeting workflows, such as sending a reminder email or displaying a customized follow-up pop-up on subsequent sessions.

Automating Notifications for Form Submissions

Frends can streamline notifications by integrating Unbounce with communication platforms like Slack, Microsoft Teams, or email services. For example, when a form submission occurs on an Unbounce landing page, Frends can send an instant notification to the sales or marketing team, ensuring that leads are addressed promptly.

Connecting Unbounce with Payment Systems

Frends can integrate Unbounce with payment platforms such as Stripe, PayPal, or Square to automate payment workflows. For instance, when users make purchases or submit payment information via an Unbounce page, Frends can ensure secure transfer of payment data to the payment processor and update relevant systems, such as order management or CRMs, with transaction details.