Shopify is a leading e-commerce platform that enables businesses to create, manage, and scale their online stores. It offers a full suite of tools for managing products, processing payments, handling orders, and tracking inventory. Shopify's versatility supports businesses of all sizes, from small startups to globally recognized brands. Businesses can extend Shopify’s core features with third-party applications and integrations to create highly customized e-commerce solutions.

Business use cases

Automating Inventory Synchronization

Frends can integrate Shopify with inventory management systems (IMS) or enterprise resource planning (ERP) systems to automate inventory updates. For example, when inventory levels change in an IMS, Frends can update the Shopify store in real-time to reflect accurate stock levels. This ensures customers only see available products, reducing overselling and improving customer satisfaction.

Simplifying Order Fulfillment

Frends can connect Shopify with third-party logistics providers or warehouse management systems (WMS) to streamline order fulfillment. When a customer places an order in Shopify, Frends can automatically pass order details to the WMS for processing and shipping. Frends can also ensure shipping data, such as tracking numbers, is relayed back to Shopify, so customers receive timely order updates.

Integrating Shopify with Accounting Software

Frends can automate financial workflows by connecting Shopify with accounting tools like QuickBooks or Xero. For example, when a sale is made on Shopify, Frends can send transaction details, including taxes, discounts, and payment data, to the accounting system. This eliminates manual data entry and ensures accurate financial records are maintained in real-time.

Managing Customer Data Across Systems

By integrating Shopify with customer relationship management (CRM) software via Frends, businesses can centralize customer data. When new customers make purchases through Shopify, Frends can automatically sync their details and order history with the CRM. This enables businesses to track customer behavior, create targeted marketing campaigns, and enhance the overall customer experience.

Streamlining Refunds and Returns

Frends can connect Shopify with a returns management platform to automate refund and return workflows. For example, when a return request is submitted in Shopify, Frends can notify the returns platform to process the request. Once the return is approved and completed, Frends can update Shopify and trigger actions like issuing a refund or notifying the customer.

Personalizing Marketing Campaigns

Frends can enable businesses to integrate Shopify with email marketing platforms like Mailchimp or Klaviyo to create personalized campaigns. For instance, when a customer abandons their cart in Shopify, Frends can automatically trigger a follow-up email campaign through the marketing platform. Additionally, customer purchase data can be regularly synced to build segmented email lists for targeted promotions.

Automating Sales Tax Compliance

Frends can connect Shopify with tax compliance software to ensure accurate tax calculations and reporting. For each transaction processed in Shopify, Frends can send order and location data to the tax compliance tool, calculating the correct sales tax. This ensures businesses remain compliant with regional tax laws and reduces the administrative burden of manual tax reconciliation.

Simplifying Multi-Channel Sales Integration

For businesses selling through multiple channels (e.g., marketplaces like Amazon or eBay), Frends can act as an integration layer between Shopify and these platforms. For example, product information, inventory levels, and orders can be synchronized across Shopify and external marketplaces, creating a unified view of sales and inventory.

Enhancing Reporting and Analytics

Frends can extract order, inventory, and customer data from Shopify and feed it into analytics platforms or business intelligence (BI) tools. This enables businesses to track sales performance, customer trends, and operational efficiency in real-time. With actionable insights from integrated systems, companies can make data-driven decisions and adjust their strategies accordingly.

Automating Multi-Store Operations

For enterprises managing multiple Shopify stores, Frends can streamline operations by automating data synchronization across the stores. For example, inventory levels, pricing, or product descriptions can be updated centrally and propagated to all stores. This eliminates repetitive tasks and ensures consistency across all online storefronts.