Percolate is a comprehensive marketing orchestration platform that helps businesses centralize and manage their marketing operations. It provides tools for content planning, creation, approval workflows, scheduling, and analytics. With its collaborative features and integration capabilities, Percolate enables marketing teams to streamline campaign planning, manage brand assets, and track the effectiveness of marketing efforts in a unified platform.

Frends can integrate with Percolate to automate data flows, enhance collaboration, and synchronize marketing workflows across other enterprise tools. By connecting Percolate with systems like CRMs, DAMs (Digital Asset Management), project management tools, and analytics platforms, Frends ensures a seamless experience for marketing teams, enabling them to focus on delivering impactful campaigns.

Business use cases

Marketing Content Workflow Automation

Frends can automate workflows for content creation and publishing in Percolate. For example, when a content piece is approved in Percolate, Frends can automatically transfer the asset to various content management systems (CMS) like WordPress or Adobe Experience Manager. This reduces manual tasks and accelerates publishing timelines.

Integration with Digital Asset Management (DAM) Systems

By integrating Percolate with DAM systems such as Bynder or Adobe Experience Cloud, Frends ensures that marketing teams always have access to approved assets. For example, Frends can automatically sync images, videos, and templates between Percolate and the organization's digital asset library, ensuring brand consistency across campaigns.

Campaign Data Synchronization with CRM

Frends can integrate Percolate with CRM platforms like Salesforce or HubSpot to streamline lead management. For example, Frends can automatically sync campaign performance data from Percolate into the CRM, enriching customer profiles with engagement metrics and improving lead nurturing strategy.

Social Media Post Scheduling

Percolate helps plan and schedule social media posts across platforms. Frends can enhance this by integrating it with social media management tools like Hootsuite or Sprinklr. For instance, when a post is scheduled in Percolate, Frends can sync it with the social media management tool, ensuring coordinated scheduling across channels.

Automated Campaign KPI Reporting

Frends can pull campaign performance data from Percolate and integrate it into analytics dashboards or BI tools like Power BI or Tableau. For example, Frends can automate the generation of weekly reports by consolidating metrics such as reach, impressions, and conversions from Percolate and comparing them with external data sources.

Budget and Expense Tracking Integration

Frends can connect Percolate with financial and budget tracking systems to provide real-time oversight of marketing spend. For example, budget details in Percolate can be synchronized with an accounting system like NetSuite, ensuring accurate expense reporting and cost control.

Collaboration and Task Management Sync

Marketing teams often use project management tools like Asana, Trello, or Jira alongside Percolate. Frends can enable two-way synchronization between Percolate and these tools. For instance, when a task or campaign milestone is updated in Percolate, Frends can ensure the change is reflected in the associated project management tool, improving workflow visibility.

Audience Targeting and Segmentation

By integrating Percolate with audience data platforms like Google Analytics or customer data platforms (CDP), Frends can automate audience segmentation workflows. For example, Frends can send campaign insights from Percolate to a CDP to create better-targeted marketing campaigns based on user behavior or demographics.

Email Marketing Campaigns

Frends can integrate Percolate with email marketing tools like Mailchimp or Marketo to ensure consistent communication workflows. For example, Frends can export approved email content from Percolate and distribute it to mailing lists, while also syncing campaign analytics back into Percolate for performance tracking.

Multichannel Campaign Management

Frends can enhance multichannel campaign coordination using Percolate. For instance, when a campaign is planned in Percolate, Frends can automatically distribute the campaign information to various platforms like Google Ads, Facebook Ads, or LinkedIn Campaign Manager, ensuring consistent execution across channels.

Approval Workflow Notifications

Frends can enable real-time notifications for approval workflows in Percolate by integrating it with messaging platforms like Microsoft Teams or Slack. For example, when content is ready for review in Percolate, Frends can send a message to the approver with a link to the task, ensuring faster approvals and minimizing bottlenecks.

Centralized Content Archiving

Frends can automate the archival of completed campaigns and content assets from Percolate to cloud storage solutions like Google Drive, OneDrive, or AWS S3. This ensures that all marketing materials are stored securely and are easily retrievable for future use or reference.

Compliance and Audit Reporting

Frends can help ensure marketing compliance by integrating Percolate with compliance tracking tools. For instance, it can create workflows where marketing assets in Percolate are checked against predefined compliance rules, logging the results for audit trails and sending reports to compliance teams.

Seasonal Campaign Planning Automation

Frends can integrate Percolate with planning tools to streamline seasonal campaign workflows. For example, Frends can import seasonal campaign data into a shared marketing calendar, distribute associated tasks to team members, and synchronize timelines with external systems used for resource allocation.

By integrating Percolate with other enterprise systems using Frends, marketing teams can create efficient, automated workflows that improve collaboration, save time, and maximize the value of their marketing efforts. Frends bridges the gap between Percolate and the broader marketing technology stack, helping businesses deliver impactful and consistent campaigns.