Marketo Engage, part of Adobe Experience Cloud, is a powerful marketing automation platform designed to help businesses manage digital campaigns, lead nurturing, customer segmentation, and engagement analytics. Featuring tools for email marketing, campaign management, lead scoring, and multi-channel interaction, it enables marketers to deliver personalized experiences at scale. By integrating Marketo with Frends iPaaS, businesses can automate marketing workflows, synchronize data with other platforms, and improve operational efficiency while aligning marketing efforts with sales and customer success teams.

Business use cases

Integration with CRM systems for lead synchronization

Frends can integrate Marketo with CRM platforms like Salesforce, HubSpot, or Dynamics 365 to ensure seamless lead management across marketing and sales. For example, when a lead submits a form on a Marketo landing page, Frends workflows can automatically create or update the corresponding contact or lead record in the CRM for follow-up.

Automated email campaigns

Frends can trigger personalized email campaigns in Marketo by integrating it with e-commerce platforms, event registration tools, or other systems. For example, when a customer abandons their shopping cart, Frends can automatically enroll them in an email campaign series in Marketo to encourage them to complete the purchase.

Customer segmentation and enrichment

Frends workflows can enhance Marketo’s segmentation capabilities by integrating it with data enrichment platforms like Clearbit, ZoomInfo, or proprietary customer data platforms. For instance, Frends can automatically enrich incomplete leads in Marketo with additional details such as company size, industry, or location to enable precise segmentation and targeting.

Integration with e-commerce platforms

Frends can connect Marketo with e-commerce systems like Shopify, WooCommerce, or Magento to track behavior and personalize marketing actions. For example, when a purchase is made, Frends can send the transaction data to Marketo to trigger personalized post-purchase emails, cross-sell recommendations, or loyalty program onboarding.

Multi-channel marketing automation

Frends workflows can integrate Marketo with other marketing platforms, such as Google Ads, Facebook Ads Manager, or LinkedIn Campaign Manager, to automate cross-channel campaigns. For instance, Frends can synchronize lead data between Marketo and ad platforms to create custom audiences and run retargeting campaigns for high-value prospects.

Event registration and attendee tracking

Frends can integrate Marketo with event tools like Eventbrite, GoToWebinar, or Zoom to automate event workflows. For example, when a participant registers for an event through Marketo, Frends can create attendee records, send reminders, and log post-event engagement data for personalized follow-ups.

Lead scoring and prioritization

Marketo features advanced lead scoring, which can be enhanced with Frends workflows. By integrating Marketo with CRM systems or analytics platforms, Frends can dynamically update lead scores based on customer interactions across channels, helping sales teams focus on high-priority opportunities.

Integration with product management tools

Frends can integrate Marketo with tools like Jira, Asana, or Monday.com to align marketing campaigns with product milestones. For example, when a product update or launch is scheduled, Frends workflows can trigger Marketo campaigns to inform customers or solicit beta testers.

Customer re-engagement campaigns

Frends can automate customer re-engagement workflows by integrating Marketo with analytics or usage tracking tools like Mixpanel or Segment. For instance, when a customer shows signs of inactivity, Frends workflows can trigger Marketo campaigns to re-engage them with tailored offers, discounts, or educational materials.

SLA monitoring for marketing campaigns

Frends workflows can monitor Marketo campaigns to ensure compliance with SLA timelines for lead follow-ups or campaign delivery. For example, if a lead in Marketo is not contacted by the sales team within a specified period, Frends can escalate the issue via email or Slack notifications to ensure timely follow-ups.

Analytics and dashboard integrations

Although Marketo provides built-in analytics, Frends can integrate it with platforms like Tableau, Power BI, or Google Data Studio for advanced reporting. For example, Frends workflows can automatically extract engagement metrics like email click-through rates, lead conversion rates, and campaign ROI and visualize them in custom dashboards.

Integration with loyalty and rewards platforms

Frends workflows can connect Marketo with loyalty or rewards solutions like Smile.io or Yotpo to drive customer retention. For example, when a customer reaches a new loyalty tier, Frends can trigger a Marketo email campaign announcing their new status and providing personalized offers or rewards.

Automated survey workflows

Frends can integrate Marketo with survey platforms like SurveyMonkey, Typeform, or Google Forms for feedback collection and campaign enhancement. For instance, after a webinar hosted through Marketo, Frends can send a post-event survey to attendees and update their Marketo profiles with the survey data for further segmentation.

GDPR compliance and data management

Frends can help enforce GDPR compliance by integrating Marketo with secure storage solutions or data removal tools. For example, when Marketo receives a data deletion or access request, Frends can anonymize or remove the requested data across systems while maintaining compliance audit logs.

Nurture flows for onboarding new customers

Frends can automate Marketo workflows to onboard new customers by integrating them with external systems like an LMS (Learning Management System) or custom portals. For example, when a customer signs up for a service, Frends can trigger an onboarding sequence in Marketo, delivering training materials and introductory campaigns.

Integration with financial platforms for reporting

Frends can synchronize financial data from platforms like QuickBooks, Xero, or NetSuite with Marketo to attribute marketing spend accurately. For example, when revenue data is updated in the financial system, Frends can associate it with Marketo campaigns to calculate ROI for specific channels or strategies.

Dynamic inclusion in campaigns based on customer behavior

Frends can monitor external customer behaviors using analytics tools or custom applications and pass the actions back to Marketo. For instance, if a customer visits a pricing page multiple times, Frends workflows can add them to a Marketo campaign targeting high-intent leads with promotional pricing opportunities.

Seasonal and event-driven promotions

Frends workflows can integrate Marketo with calendar systems like Google Calendar or Outlook to trigger seasonal campaigns. For example, Frends can automatically activate holiday-specific email campaigns or special event promotions in Marketo based on predefined schedules or event triggers.

Integration with sales automation tools

Frends can enhance alignment between marketing and sales workflows by integrating Marketo with sales tools like Outreach, SalesLoft, or Pipedrive. For instance, when a lead progresses to a high-score threshold in Marketo, Frends workflows can trigger a sequence in sales tools to accelerate outreach efforts.

Product launch marketing workflows

Frends can automate Marketo workflows for product launches by integrating it with product roadmaps or release platforms. For example, Frends can trigger Marketo email blasts, social media campaigns, or webinar invitations when a new product is released, ensuring coordinated cross-channel engagement.

Multi-domain tracking for large enterprises

For enterprises with multiple brands or regions, Frends can integrate Marketo with specialized web tracking or analytics platforms. For instance, Frends workflows can funnel visitor engagement data from distinct domains or regions into Marketo, enabling brands to manage separate campaigns seamlessly while consolidating metrics.