Google Sheets is a powerful cloud-based spreadsheet application that enables businesses to store, organize, and analyze data collaboratively in real time. It integrates seamlessly with other Google Workspace applications and third-party tools, making it a versatile platform for various business tasks such as reporting, data entry, and project tracking. By integrating Google Sheets with Frends iPaaS, organizations can automate workflows, synchronize data with other systems, and bridge spreadsheets with enterprise applications to increase efficiency and accuracy.

Business use cases

Data synchronization with CRM systems

Google Sheets is commonly used to manage sales pipelines, leads, or opportunities. Frends can integrate Google Sheets with CRM platforms like Salesforce, HubSpot, or Dynamics 365 to keep data consistent across platforms. For example, when a new row is added to a sales tracking spreadsheet, Frends can create or update the corresponding contact or opportunity data in the CRM automatically.

Automated reporting and analytics

Many teams use Google Sheets to generate insights or share reports. Frends can extract data from various systems like ERPs or analytical platforms and automatically update Google Sheets. For instance, a Frends workflow can feed daily sales data into a designated Google Sheet and notify stakeholders when the report is ready, eliminating manual data entry.

Integration with project management tools

Project managers often use Google Sheets to track tasks and deadlines. Frends can integrate Google Sheets with tools like Asana, Jira, or Trello to automate task updates. For example, when a task or issue is created or updated in Jira, Frends can reflect the changes in a Google Sheet, ensuring seamless coordination between teams.

Real-time inventory tracking

For businesses managing inventory, Frends can integrate Google Sheets with inventory management systems like NetSuite, SAP, or Shopify. For example, when stock changes are recorded in the inventory system, Frends workflows can update the Google Sheet with real-time inventory levels, giving teams instant visibility into stock availability.

Automated notifications based on data changes

Stakeholder communication can be improved by automating notifications based on spreadsheet data. Frends can monitor Google Sheets for specific data changes (e.g., reaching a target sales number or exceeding a budget) and trigger notifications via email, Slack, or Teams. For example, Frends can notify a manager when a new row is added to a "Pending Approvals" sheet.

Employee shift scheduling and notifications

Frends workflows can integrate Google Sheets with employee scheduling tools like Google Calendar, BambooHR, or Deputy to automate shift management. For example, when an employee's shift is entered into a Google Sheet, Frends can create a corresponding event in their Google Calendar and email them the schedule, keep everyone informed while reducing manual effort.

Integration with ERP systems for financial data

Financial teams often use Google Sheets for budget tracking or expense reporting. Frends can integrate Google Sheets with ERP systems like SAP, Oracle, or QuickBooks to synchronize data. For instance, expense data tracked in Google Sheets can automatically update the financial records in the ERP system, ensuring accurate reconciliation.

Data collection and transformation for ETL processes

Google Sheets is often used for collecting raw data, which can be processed further in ETL workflows. Frends can extract data from Google Sheets, transform it based on business rules, and load it into databases or data warehouses like Snowflake or BigQuery. For example, survey results stored in Google Sheets can be cleaned and exported to a central data repository for analysis.

Marketing campaign tracking

Marketing teams use Google Sheets to track campaign performance. Frends can connect Google Sheets with marketing platforms like Mailchimp, HubSpot, or Google Ads to automate the flow of data. For example, when campaign metrics like open rates or click-through rates are updated in the marketing tool, Frends can populate a Google Sheet with the latest numbers for easy tracking.

Customer feedback and ticketing integration

Google Sheets is often used to manage customer feedback or inquiries in smaller teams. Frends can integrate Google Sheets with helpdesk platforms like Zendesk, Freshdesk, or ServiceNow to streamline workflows. For example, when new feedback is entered in a Google Sheet, Frends can automatically create a ticket in Zendesk, assign it to the appropriate agent, and log updates back into the sheet.

Compliance and audit readiness

For regulated industries, Google Sheets may be used to track compliance-related data. Frends can integrate Google Sheets with document management platforms like SharePoint or AWS S3 to ensure data is securely archived for audits. For example, Frends workflows can regularly extract sheets, format the data, and store it securely for compliance purposes.

Integration with e-commerce platforms

Google Sheets can be used by e-commerce teams for order tracking and management. Frends can automate data flows between Google Sheets and platforms like Shopify, WooCommerce, or Magento. For instance, when a new order is received, Frends can automatically add the order details to Google Sheets for tracking while syncing status updates back to the e-commerce platform.

Performance monitoring for sales teams

Frends can integrate Google Sheets with sales tracking tools like Pipedrive or Salesforce to provide real-time performance insights. For example, a sales tracking sheet can be updated automatically with the latest deal statuses and revenue numbers, giving teams an instant overview of progress toward their targets without manual intervention.

Volunteer and donor tracking for nonprofits

Nonprofits often use Google Sheets to manage volunteer hours or donor contributions. Frends can connect Google Sheets with fundraising platforms like Funraise or Blackbaud to sync donor and volunteer data. For example, when donation data is added to a fundraising platform, Frends workflows can update corresponding rows in a donor tracking sheet.

Multichannel product management

For organizations managing products across multiple channels, Frends can automate updates between Google Sheets and product management platforms like Shopify, Amazon, or eBay. For instance, when product descriptions or prices are updated in Google Sheets, Frends can push these changes to all linked e-commerce stores, reducing manual effort and ensuring consistency.

Survey and form data integration

Google Forms responses are automatically stored in Google Sheets, which can be further integrated with external systems using Frends. For example, when a customer fills out a satisfaction survey, Frends workflows can process the responses from Google Sheets and feed the data into analytics platforms like Tableau or CRM systems like Salesforce.

Integration with payroll for attendance tracking

For businesses using Google Sheets to track employee attendance, Frends workflows can integrate it with payroll systems like ADP, Gusto, or Paychex. For instance, attendance data entered into a Google Sheet can be synced with the payroll system to calculate salary deductions or overtime payments.

Multi-team collaboration for shared projects

Different teams often collaborate using a shared Google Sheet to track project deliverables. Frends can integrate Google Sheets with tools like Microsoft Teams, Slack, or Asana to improve communication. For example, when key data is updated in the sheet, Frends can notify the team members via Slack or automatically update their task list in Asana.

Integration with analytics platforms

Google Sheets data can be visualized better by integrating it with analytics tools like Tableau, Power BI, or Google Data Studio using Frends workflows. For example, sales or performance data stored in Google Sheets can be pulled by Frends, analyzed, and automatically presented in sleek dashboards, enabling real-time decision-making.

Long-term data archiving

Frends workflows can integrate Google Sheets with cloud storage solutions like AWS S3, Azure Blob Storage, or Google Cloud Storage for long-term archiving. For example, Frends can regularly back up a project tracking sheet, ensuring historical data is preserved securely and can be retrieved when needed.