Google People, part of the Google Workspace ecosystem, is a contact and profile management tool that centralizes personal and organizational contact information, making it easy to store, retrieve, and manage data about individuals and teams. It powers integrations across Google Workspace applications, such as Gmail, Google Calendar, and Google Meet. By integrating Google People with Frends iPaaS, organizations can streamline workflows, synchronize contact data with other systems, and ensure centralization of updates, improving collaboration and data consistency.

Business use cases

Synchronization with CRM systems

Google People can store valuable contact information, but businesses often manage customer relationships through CRM platforms like Salesforce, HubSpot, or Dynamics 365. Frends can automate contact synchronization between Google People and CRMs to ensure data consistency. For example, when a new contact is added in Google People, Frends workflows can automatically update or create a corresponding contact in the CRM, ensuring sales and marketing teams work with up-to-date records.

HR onboarding workflows

HR teams can use Google People to manage employee profiles. Frends can integrate Google People with HR platforms like BambooHR, Workday, or SAP SuccessFactors to automate onboarding workflows. For example, when a new employee is added to the HR platform, Frends can create a new contact in Google People with their details, share their organizational profile, and provide access to relevant resources, such as professional contact groups.

Integration with helpdesk platforms

Support teams often need access to updated customer contact details for effective ticket resolution. Frends can integrate Google People with customer support platforms like Zendesk, Freshdesk, or ServiceNow. For instance, when a customer raises a support ticket, Frends can pull the customer’s contact details from Google People and populate the ticket with this information, improving resolution time and customer satisfaction.

Email marketing integration

Businesses using email marketing tools like Mailchimp, Constant Contact, or ActiveCampaign can automate contact syncing with Google People using Frends workflows. For example, when a new email subscriber is added via an email campaign, Frends can create or update their profile in Google People, add them to designated contact groups, and ensure their information is consistent across platforms.

Contact synchronization across multiple systems

Organizations often use multiple tools to manage contacts, such as ERP systems, collaboration platforms, or custom databases. Frends can act as a middleware solution to synchronize contacts between Google People and these platforms. For example, when a contact is updated in Google People, Frends can automatically propagate the changes to the ERP system, ensuring data consistency across systems.

Automated event and meeting notifications

Integrating Google People with meeting scheduling tools like Google Calendar, Microsoft Outlook, or Calendly via Frends enables seamless event communication. For instance, when a new meeting is scheduled, Frends can fetch participant details from Google People and send personalized reminders or notifications to attendees, ensuring clear communication.

Real-time contact enrichment

Frends can integrate Google People with contact enrichment platforms like Clearbit or ZoomInfo to enhance data quality. For example, when a new contact is added, Frends workflows can fetch additional details (e.g., job title, company size, social media profiles) and enrich the Google People contact record, helping sales and marketing teams build more complete profiles.

Integration with collaboration tools

For teams using platforms like Slack, Microsoft Teams, or Asana, having access to accurate contact information improves team collaboration. Frends can integrate Google People with these tools, ensuring that contact data is always available. For example, when a specific colleague or team member is mentioned in a Slack channel, Frends can fetch relevant details from Google People, such as their role or department, and display them for the team.

Lead generation automation

For sales teams, keeping track of leads across multiple sources is crucial. Frends can integrate Google People with lead generation platforms like LinkedIn, Salesforce Pardot, or HubSpot. For example, when a new lead is captured, Frends can create a contact in Google People, group them with other leads, and sync the information with the CRM for instant follow-up.

Vendor and partner relationship management

For businesses managing partnerships, vendor details can be organized efficiently using Google People. Frends can integrate Google People with procurement or vendor platforms like SAP Ariba or Coupa. For example, when a vendor is added or updated in the vendor management system, Frends can automatically update their contact details in Google People, providing teams with instant access to correct vendor information.

Personalized communication and updates

Keeping in touch with stakeholders requires personalized communication. By integrating Google People with email systems or messaging platforms using Frends, businesses can automate personalized updates. For example, Frends workflows can use Google People’s contact data to send birthday greetings, event invitations, or targeted notifications to specific contact groups in Gmail or WhatsApp.

Compliance and data security

Maintaining compliance with data privacy regulations like GDPR or CCPA is vital when storing contact information. Frends can integrate Google People with secure storage or compliance monitoring platforms to manage data effectively. For example, Frends workflows can automate the deletion of outdated contact records or anonymize personal information in Google People after the required retention period.

Contact-based analytics and reporting

Using Frends, businesses can integrate Google People with analytics tools like Power BI, Tableau, or Google Data Studio to track and visualize contact-related metrics. For example, Frends workflows can process and analyze trends in contact groups, email engagement, or customer demographics and present them in real-time dashboards for decision-making.

Subscriber and membership management

For organizations running subscription or membership services, contact data synchronization is critical. Frends can integrate Google People with subscription platforms like Recurly or Stripe to manage subscriber information. For example, when a subscriber updates their contact details, Frends workflows can synchronize the information with Google People to ensure consistency across platforms.

Offline contact synchronization

Organizations that rely on offline contact solutions can integrate Google People with on-premises databases using Frends. For example, Frends workflows can periodically sync offline contact databases with Google People, keeping both systems updated and enabling a unified view of relationships across the organization.

Customer renewal or contract expiration notifications

For teams managing contracts or subscription renewals, Frends can integrate Google People with ERP or subscription platforms to automate reminders based on contract or renewal dates. For example, Frends workflows can fetch contact details from Google People and send renewal reminders to clients when contracts are nearing their expiration.

Volunteer and donor management for nonprofits

Nonprofits can use Google People to manage volunteer and donor relationships. Frends can connect Google People with fundraising platforms like Funraise or donor management systems like Blackbaud. For example, when a donor contributes or a volunteer signs up, Frends workflows can update their contact details in Google People and group them by role or engagement level for targeted communications.

Integration with voice assistants

For hands-free operations, Frends can integrate Google People with voice assistants like Google Assistant or Alexa. For instance, users can retrieve contact details stored in Google People by asking their voice assistant, simplifying tasks such as calling or texting contacts on the go.

Long-term contact archiving

To meet compliance and archival needs, Frends workflows can integrate Google People with document management platforms like SharePoint or storage solutions like AWS S3, Azure Blob Storage, or Google Cloud Storage. For example, inactive or historical contacts can be automatically archived by Frends while maintaining easy access to essential details for record-keeping or audits.