Funraise is an all-in-one fundraising and donor management platform designed for nonprofit organizations. It provides tools to simplify online fundraising, manage donor relationships, process payments, and create impactful campaigns. Funraise integrates with popular CRMs, marketing platforms, and payment processors, enabling nonprofits to automate workflows and improve operational efficiency. By integrating Funraise with Frends iPaaS, organizations can synchronize donor data, automate fundraising workflows, and connect Funraise with other business systems to streamline fundraising efforts and maximize engagement.

Business use cases

Automated donor data synchronization with CRM platforms

Funraise captures critical donor and campaign data, which needs to be reflected in CRM systems like Salesforce, HubSpot, or Zoho CRM. Frends can automate the synchronization of data between Funraise and these platforms. For example, when a new donation is made in Funraise, Frends can validate the donor details, update the CRM record, and add any relevant notes to ensure that donor interactions are effectively tracked.

Integration with email marketing platforms

Nonprofits often leverage email marketing platforms like Mailchimp, Constant Contact, or ActiveCampaign for donor engagement. Frends can integrate Funraise with these platforms to automate email campaigns. For example, when a new donor contributes through Funraise, Frends workflows can trigger automated thank-you emails, add the donor to a segmented mailing list, and include them in targeted campaigns based on donation history or preferences.

Campaign reporting and analytics

Funraise provides campaign management tools, but in-depth reporting often requires integration with analytics platforms like Power BI, Tableau, or Google Data Studio. Frends can extract data such as donation amounts, campaign performance, and donor demographics from Funraise and channel it into these analytics platforms. This enables nonprofits to visualize campaign success and donor engagement, driving data-driven decision-making.

Event management integration

For nonprofits hosting events such as galas or fundraisers, Frends can connect Funraise with event platforms like Eventbrite, Zoom, or GoToWebinar. For example, when a donor purchases a ticket for an event through Funraise, Frends workflows can sync the attendee's details to Eventbrite, create a guest list entry, and trigger event reminder notifications, ensuring a seamless registration process.

Automated donor segmentation

Effective fundraising campaigns often rely on segmenting donors based on criteria like donation frequency, amount, or campaign preferences. With Frends workflows, Funraise donor data can be enriched and automated into segments in CRM or marketing platforms. For instance, Frends can identify recurring donors in Funraise and automatically group them as VIPs in Salesforce or Mailchimp for targeted engagement.

Recurring donation automation

Funraise supports recurring donations for nonprofit organizations, but integrating recurring workflows with financial systems such as QuickBooks, Xero, or NetSuite can improve financial tracking. Frends can automate the synchronization of recurring donation data, ensuring accurate posting of revenue, tracking of donor pledges, and notifying finance teams of upcoming or failed payments.

Payment processor integration

While Funraise supports payment processing, nonprofits may operate with a variety of payment gateways like PayPal, Stripe, or Square. Frends workflows can connect these gateways to Funraise to automate financial reporting. For example, when a donor contributes via Stripe, Frends can reconcile the payment automatically, log the transaction in Funraise, and update the general ledger in the accounting system.

Donor acknowledgment and personalized communications

Timely acknowledgment of donations is crucial for maintaining donor relationships. Frends can leverage Funraise data to personalize donor communication workflows. For instance, when a donor contributes, Frends can generate personalized thank-you letters or donation receipts in Formstack Documents and send them through email, ensuring a professional and personal touch.

Peer-to-peer fundraising synchronization

Funraise supports peer-to-peer fundraising campaigns, enabling donors and supporters to raise funds on behalf of the nonprofit. Frends workflows can integrate Funraise with communication tools like Slack or Microsoft Teams to notify the nonprofit team about top fundraisers, new campaigns created by supporters, or milestones achieved in peer-led campaigns.

Compliance and donor data retention

Nonprofits must adhere to data protection regulations such as GDPR or CCPA when handling donor data. Frends can automate compliance-related workflows by archiving Funraise donation data securely in storage platforms like AWS S3, Azure Blob Storage, or Google Cloud Storage. For example, donor data can be anonymized automatically when retention periods expire to maintain regulatory compliance.

Matching gift program management

Many corporations offer matching gift programs to double employee donations to nonprofits. Frends can integrate Funraise with platforms like Double the Donation to automate workflows. For instance, when a donor indicates their company in Funraise, Frends can match them with eligible gift programs and trigger notifications to both the donor and the nonprofit team to maximize fundraising efforts.

Integration with volunteer management systems

Frends can facilitate integrations between Funraise and volunteer management apps like Volgistics or Better Impact. For instance, when a donor signs up for volunteer opportunities through Funraise, Frends can automatically create and manage their volunteer profile in the designated management system, ensuring seamless engagement beyond monetary contributions.

Custom notifications for milestone achievements

Nonprofits often work toward specific fundraising milestones. Frends can integrate with Funraise to build workflows that notify stakeholders when specific goals are reached. For example, when a campaign hits 80% of its target, Frends can notify fundraising teams via Slack or Teams and also trigger tailored emails or social media posts to encourage donors to reach the goal.

Integration with content management systems (CMS)

For nonprofits that promote campaigns using websites and content management systems like WordPress, Wix, or Drupal, Frends can automate workflows to synchronize donation and campaign data from Funraise. For example, donor names or campaign progress displayed on the nonprofit’s website can be updated dynamically based on real-time data pulled from Funraise.

Donor pledge tracking

Frends can integrate with Funraise to track donor pledges effectively. For instance, Frends workflows can monitor outstanding pledge amounts and send follow-up emails or reminders after predefined intervals to encourage donors to fulfill their commitments. Once a pledge is fulfilled, the workflow can update Funraise and notify the donor.

Fraud detection and prevention

Nonprofits accepting donations online via Funraise need robust fraud detection mechanisms. Frends can connect Funraise with fraud prevention tools or APIs to automatically scan donations for fraudulent activity. For example, high-risk donation patterns can trigger Frends workflows to pause payments, notify admins, and flag suspicious donor accounts for review.

Offline donation integration

Offline donations (e.g., checks, in-person payments) need to be reflected in Funraise for holistic reporting. Frends can integrate financial systems like SAP or Stripe Terminal to capture offline transactions and update donation records in Funraise automatically. This ensures that all donation types are accounted for in reports.

Social media and campaign amplification

Funraise campaigns often benefit from social media amplification. Frends can connect Funraise with platforms like Facebook, Twitter, or LinkedIn to share campaign performance and updates. For example, when a campaign milestone is achieved, Frends workflows can automatically generate and schedule celebratory posts across all connected social channels, encouraging further engagement.

Integration with analytics platforms

Nonprofit organizations rely on data-driven strategies to optimize fundraising campaigns. By extracting data from Funraise with Frends workflows, nonprofits can feed analytics platforms like Tableau, Power BI, or Google Data Studio with up-to-date metrics about campaign performance, donor demographics, and funding trends for detailed analysis and visualization.