Feedly is a content aggregation platform that allows users to gather news, blogs, and other web content into one place, enabling efficient content consumption and curation. It’s a popular tool for keeping track of industry trends, monitoring competitor activity, and enriching content strategies. Feedly integrates with various applications, making it more powerful for automating workflows like sharing content, analyzing trends, and acting on insights. By integrating Feedly with Frends iPaaS, businesses can streamline information distribution, automate content curation, and connect Feedly with other enterprise systems for improved productivity.

Business use cases

Automated content distribution

Feedly makes it easy to collect valuable content, but distributing it can be time-consuming. Using Frends, businesses can automate the sharing of relevant articles and posts to platforms like Slack, Microsoft Teams, or email. For example, when a new article matching certain keywords is added to a specific Feedly feed, Frends can trigger workflows to automatically share the article in a designated Slack channel or email distribution list, keeping teams informed in real time.

Integration with social media platforms

Organizations often use Feedly to source content for social media. Frends can integrate Feedly with social media management tools like Hootsuite, Buffer, or directly with platforms like Twitter, LinkedIn, and Facebook. For instance, when an article with a relevant hashtag or topic is added to Feedly, Frends workflows can automatically create a social media post or schedule it for publication, streamlining social media content generation.

Content curation for marketing campaigns

Marketing teams frequently rely on Feedly to collect industry content for campaigns like newsletters or blogs. Frends can automate the process by integrating Feedly with email marketing platforms such as Mailchimp, ActiveCampaign, or HubSpot. For example, Frends can curate articles from Feedly and format them into a weekly newsletter template in Mailchimp, saving significant manual effort.

Competitive intelligence monitoring

Feedly’s ability to track industry trends and competitors can be enhanced with Frends workflows. For instance, when new competitor-related content (e.g., press releases, blogs, or news articles) appears in Feedly, Frends can trigger workflows to notify relevant teams via email, Teams, or Slack. These workflows can also compile competitor-related updates into a central repository for further analysis.

Integration with CRM systems

Sales and customer-facing teams often require relevant market insights and industry trends to engage effectively with clients. Frends can integrate Feedly with CRM systems like Salesforce, HubSpot, or Dynamics 365. For example, Frends can populate CRM records with curated industry articles or automatically suggest relevant content during email outreach based on customer interests.

Personalized alerts for key topics

Feedly enables users to track specific topics or keywords, which Frends can use to trigger personalized alerts. For example, Frends workflows can monitor feeds for custom tags or topics (e.g., "AI trends" or "sustainability") and send real-time alerts or daily summaries to subscribed users through email or chat platforms.

Integration with knowledge management tools

Feedly can be combined with knowledge management platforms like Confluence, Notion, or Microsoft OneNote using Frends. For example, when relevant content is added to a Feedly feed, Frends can automatically summarize the article and store it in a centralized knowledge management repository. This ensures that team members have access to curated and organized resources for research or internal training.

Real-time analytics and dashboards

Organizations that rely on content trends for decision-making can benefit from visualizing Feedly data. Frends can integrate Feedly with analytics platforms like Power BI, Tableau, or Google Data Studio to provide actionable insights. For example, Frends workflows can analyze the volume and engagement of content in Feedly feeds and generate real-time dashboards displaying content trends, popular articles, or emerging topics.

Content tagging and organization

Feedly articles can be tagged and categorized for better organization and relevance. Frends can automate content tagging workflows based on predefined themes or keywords. For instance, Frends can process new articles in Feedly and apply automated tags such as “Tech News,” “Regulations,” or “Competitor Updates” before sharing them with the relevant teams or storing them in categorized folders.

Employee learning and development

HR or training teams can use Feedly to gather educational content for employee development. Frends can integrate Feedly with learning management systems (LMS) like Moodle, Docebo, or Cornerstone. For example, Frends workflows can deliver curated training-related articles from Feedly directly into the LMS platform for employees to access, promoting continuous learning.

Integration with task and project management tools

Project and team managers often need to share relevant articles and updates with their teams. Frends can integrate Feedly with tools like Asana, Jira, or Trello to automate task creation based on Feedly content. For instance, when an article relevant to a specific project is identified in Feedly, Frends can automatically create a task in Trello, linking the article and assigning it to the appropriate team member for review or action.

Trend analysis and forecasting

Feedly helps businesses stay updated with industry trends, which can be used to forecast market behaviors. Frends can automate the extraction of content from Feedly feeds and integrate it with machine learning or trend analysis tools. For instance, workflows can aggregate articles related to emerging topics and provide managers with predicted market trends and recommendations.

Streamlined RSS feed aggregation

Although Feedly aggregates RSS feeds, its content is often spread across multiple feeds. Frends can automate workflows that consolidate RSS feed data from Feedly and other platforms into a unified content pipeline. For example, marketers or researchers can access a centralized feed with curated articles from disparate sources filtered by topic or keywords.

Archiving for compliance or reference

Organizations in regulated industries may need to archive content from Feedly for compliance purposes or future reference. Frends can automate this process by integrating Feedly with document management systems like SharePoint or cloud storage platforms like AWS S3 or Azure Blob Storage. Workflows can periodically export articles, associated tags, and metadata from Feedly and store them securely.

Event and community management

Event organizers and community managers often curate content to engage attendees or participants. Frends can integrate Feedly with event management platforms like Eventbrite or HubSpot Event Marketing. For example, when relevant event-related articles are added to Feedly, Frends can automatically populate event newsletters or community forums with curated content.