Clearbit is a powerful data enrichment platform designed to provide businesses with actionable insights about their customers, leads, and contacts. It extracts and compiles detailed company and contact information using publicly available sources, helping organizations to personalize their outreach, improve lead scoring, and optimize targeted marketing strategies. Clearbit seamlessly integrates with CRMs, marketing automation tools, and other business systems to enhance customer engagement and operational efficiencies. By integrating Clearbit with Frends iPaaS, businesses can automate data enrichment workflows, synchronize enriched data across systems, and enhance analytics and reporting processes.

Business use cases

Automated lead enrichment

Clearbit's data enrichment enhances lead quality by adding detailed information such as company size, industry, and social media profiles. By integrating Clearbit with Frends, businesses can automate lead enrichment workflows. For example, when a new lead is captured in a CRM like Salesforce or HubSpot, Frends can send the lead's email address to Clearbit, retrieve enriched data, and update the CRM record automatically, empowering sales representatives with more contextual information.

Personalized marketing campaigns

Effective marketing campaigns require personalized content that resonates with the target audience. Using Frends workflows, Clearbit can be integrated with marketing automation platforms such as Marketo, Mailchimp, or ActiveCampaign. For instance, Clearbit can enrich contact data with details like job title or industry, and Frends can use this information to segment marketing lists dynamically and trigger targeted email campaigns based on customer personas.

Real-time lead scoring

Clearbit enhances lead scoring by appending additional information such as the company's size, location, and revenue. Frends can automate the integration of Clearbit with lead management systems to update lead scores in real time. For example, when a new lead enters a CRM, Frends can enrich the lead with Clearbit data, calculate a more accurate lead score based on pre-configured rules, and prioritize leads for sales engagement.

Integration with sales tools

Clearbit helps sales teams gather useful information about prospects before engaging with them. Frends can integrate Clearbit with sales tools like Outreach, SalesLoft, or Pipedrive to enhance sales workflows. For example, when a sales representative views a contact, Frends can automatically trigger a Clearbit enrichment process to pull the latest details about the person and their company, ensuring that sales efforts are highly personalized.

Account-based marketing (ABM) optimization

Clearbit supports account-based marketing strategies by enabling highly targeted campaigns. By integrating Clearbit with CRM and marketing tools through Frends, businesses can automate ABM workflows. For instance, Frends can use Clearbit to enrich company profiles with firmographic data (e.g., revenue, employee count) and filter potential target accounts based on predefined parameters, delivering precise target lists to marketing and sales teams.

New customer onboarding

Clearbit can streamline the onboarding process by enriching customer data for smoother handoffs between teams. Frends workflows can integrate Clearbit with onboarding tools, CRMs, and ticketing systems. For example, when a new customer is registered in the system, Frends can use Clearbit to retrieve additional details about the customer and automatically share this data with onboarding teams or assign appropriate resources based on the customer's profile.

Data synchronization across platforms

Organizations need enriched data to flow seamlessly across systems to maintain consistency. Frends can synchronize Clearbit-enriched data between tools such as CRM systems, marketing platforms, or ERP solutions. For example, when a company record is updated in Salesforce with Clearbit data, Frends can instantly replicate the changes in ERP systems like NetSuite, ensuring all teams have access to accurate and up-to-date information.

Compliance and data verification

Clearbit can validate data for accuracy and compliance purposes. Using Frends, businesses can automate workflows to regularly update and verify contact lists using Clearbit. For example, Frends can schedule periodic checks where Clearbit examines the validity of email addresses and other contact details, removing outdated or invalid information from marketing and sales platforms to improve communication efficiency.

Visitor identification for websites

Clearbit’s Reveal feature identifies anonymous website visitors by matching their IP address to company data. Frends can integrate this feature into workflows for real-time visitor engagement. For instance, when a visitor lands on a website, Frends can trigger Clearbit Reveal to identify the company, pass the information to CRM or analytics tools, and notify the sales team in tools like Slack or Microsoft Teams for follow-up opportunities.

Advanced analytics and reporting

Clearbit provides valuable data insights that can enhance business intelligence dashboards and reports. Frends can connect Clearbit with analytics tools like Power BI or Tableau, automating the flow of enriched data into analytical platforms. For example, Frends can periodically extract enriched lead metrics from Clearbit and feed them into a unified dashboard, enabling teams to visualize trends, optimize lead generation strategies, and evaluate campaign performance.

Competitive intelligence gathering

Clearbit’s robust data capabilities enable competitive tracking and analysis. Frends can automate workflows to monitor specific companies in Clearbit, extract data such as new hires, recent funding, or changes in company size, and share updates with teams through collaboration tools like Slack or Microsoft Teams. This provides businesses with timely competitive insights and helps them adjust strategies proactively.