Bigtincan is a leading sales enablement platform designed to empower sales and marketing teams with tools for content management, training, and customer engagement. The platform offers AI-driven insights, dynamic content delivery, and collaboration features that allow sales teams to deliver personalized and impactful customer experiences. With Bigtincan, organizations can optimize their sales process, improve team productivity, and enhance the effectiveness of their sales strategies. By integrating Bigtincan with Frends iPaaS, businesses can automate workflows, consolidate data, and seamlessly connect Bigtincan with other systems to enhance sales enablement processes.

Business use cases

Automated content delivery

Bigtincan stores and manages sales and marketing content for teams to utilize in customer interactions. With Frends, businesses can automate the delivery of relevant content based on customer data from integrated CRM systems like Salesforce or HubSpot. For example, when a lead progresses to a specific sales stage, Frends can trigger a workflow to share a personalized presentation or case study using Bigtincan, ensuring the sales team always has the right material at the right time.

Syncing user activity with CRM systems

Bigtincan tracks user activity, such as document views, interactions, and customer engagement. By integrating with Frends, businesses can sync this data with CRM platforms, providing a unified view of customer interactions. For instance, Frends can automate the transfer of engagement metrics from Bigtincan to Salesforce, allowing sales teams to prioritize leads based on interaction levels and optimize follow-ups.

Training and onboarding workflows

Bigtincan provides tools for training and onboarding new sales team members. Frends can automate workflows to connect Bigtincan with HR or Learning Management Systems (LMS). For example, when a new sales representative is added to the HR system, Frends can trigger workflows to assign training modules in Bigtincan, track their progress, and notify managers upon completion.

Content usage analytics automation

Understanding how content is used by sales teams can help in refining sales strategies. Frends can integrate Bigtincan with analytics tools like Power BI or Tableau to automate the aggregation of content usage data. This allows businesses to generate dynamic reports showcasing which content influences sales outcomes the most, enabling better decision-making for marketing and sales teams.

Integration with email marketing systems

Bigtincan can host marketing collateral that can be used in email campaigns. With Frends, companies can automate workflows to synchronize approved content between Bigtincan and email marketing platforms like Mailchimp or Marketo. This ensures that the latest marketing materials are always available for email campaigns without manual intervention, enhancing consistency and brand alignment.

Dynamic proposal generation

Using templates and customer data, proposals can be dynamically created in Bigtincan. Frends can automate the integration of Bigtincan with ERP or CRM systems to populate relevant customer information and generate personalized proposals. Once created, the workflow could also automate sending the proposal to the customer or storing it in a document management system.

Archiving and compliance management

Sales and marketing teams often need to meet compliance requirements for content use and customer interactions. Frends can automate data archiving workflows by extracting content usage logs, customer engagement metrics, and other related data from Bigtincan and storing it in secure, compliant storage systems. This ensures businesses meet regulatory and audit standards without manual effort.