Adobe Commerce (formerly Magento) is a leading e-commerce platform that provides businesses with a robust solution for building and managing their online stores. It offers features like product and inventory management, payment and order processing, and customer engagement tools. Adobe Commerce supports a wide range of customizations and integrations, making it highly adaptable to the needs of businesses of all sizes.

Business use cases

Automated Order Processing

One of the primary requirements for e-commerce platforms is streamlined order processing. Through integration with Frends, businesses can automate the process of retrieving new orders from Adobe Commerce and passing the information to other systems, such as ERP, CRM, or order fulfillment systems. Frends workflows ensure that order information, including customer details and payment data, flows seamlessly to the next step, reducing manual input and processing times.

Real-Time Inventory Synchronization

Maintaining accurate inventory levels across multiple sales channels is crucial to avoid overselling or stockouts. Frends allows businesses to synchronize inventory data between Adobe Commerce and other inventory management systems in real time. For instance, when a product is sold online or in a physical store, Frends can ensure that the updated inventory levels are reflected instantaneously in Adobe Commerce and all connected platforms.

Customer Data Integration

A unified view of customer data enhances marketing efforts and customer service. Frends can facilitate the transfer of customer information, such as purchase history, preferences, or profiles, from Adobe Commerce to a CRM system. By automating this process, businesses can create personalized marketing campaigns and provide better customer support, making customer interactions more effective.

Integration with Payment Gateways and Accounting Software

Managing financial transactions efficiently is critical for e-commerce businesses. Frends can help integrate Adobe Commerce with payment gateways to process payments securely and with accounting software to automate the reconciliation of payment transactions. This ensures that financial data remains consistent across systems and eliminates the need for manual updates, reducing the risk of errors.

Product Data Synchronization

E-commerce businesses often manage product information across various platforms, such as PIM (Product Information Management) systems or ERP systems. Frends can automate the process of synchronizing product details, including descriptions, pricing, and images, from a master system to Adobe Commerce. This ensures that the online store always displays accurate and up-to-date product information.

Multi-Channel Integration

Many businesses operate across multiple e-commerce platforms, marketplaces, and retail channels. Frends can simplify multi-channel management by connecting Adobe Commerce to platforms like Amazon, eBay, or custom marketplaces. Frends workflows can automatically sync product listings, orders, and customer data, providing a centralized approach to managing multi-channel operations.

Return and Refund Automation

Handling returns and refunds can be a complex and time-consuming task. Frends workflows can streamline this process by integrating order data from Adobe Commerce with return management systems. For instance, when a return request is initiated by a customer, Frends can automate the exchange of information between Adobe Commerce and systems managing inventory, refund processes, and customer notifications, ensuring a smooth and customer-friendly experience.

Reporting and Analytics Integration

Data-driven decision-making requires access to timely and accurate business insights. Frends can extract data from Adobe Commerce and integrate it with business intelligence tools or data warehouses. This allows businesses to generate reports and analytics, such as sales trends or customer behavior insights, enabling more informed decisions about e-commerce strategies.

By using Frends to integrate Adobe Commerce with enterprise systems and processes, businesses can optimize their operations, improve customer experiences, and stay competitive in the dynamic e-commerce market.