SurveyMonkey is a powerful online survey platform that allows businesses to create, send, and analyze surveys. It is widely used for gathering customer feedback, conducting market research, employee engagement surveys, and event feedback. SurveyMonkey provides rich analytics capabilities and supports integrations with various tools to enhance data collection, automate workflows, and improve decision-making. Businesses can leverage SurveyMonkey to gain actionable insights and improve their operations.

Business use cases

Automating Survey Distribution

Frends can integrate SurveyMonkey with customer relationship management (CRM) tools like Salesforce or HubSpot to automate survey distribution. For instance, after a customer interaction or purchase, Frends can trigger a post-transaction survey from SurveyMonkey to be sent automatically. Targeted surveys can also be distributed based on customer segmentation in the CRM, ensuring maximum relevance and response rates.

Collecting and Centralizing Feedback

By integrating SurveyMonkey with other business systems like ERP or customer data platforms (CDP) using Frends, businesses can centralize survey responses. For example, feedback from customers collected via SurveyMonkey can be synced with a CRM or data warehouse, providing a single source of truth for customer insights. This helps in better analysis and improved customer engagement.

Automating Employee Engagement Surveys

Frends can streamline HR processes by integrating SurveyMonkey with HR systems. For instance, employee engagement or satisfaction surveys can be automated by triggering survey requests whenever a milestone, such as an anniversary or promotion, is reached. Responses can be automatically synced with HR dashboards for real-time analysis and workforce planning.

Syncing Survey Data with Analytics Tools

Frends can connect SurveyMonkey with business intelligence (BI) tools like Power BI or Tableau to visualize survey results alongside other business metrics. For example, survey responses can be automatically exported to a BI tool, enabling teams to analyze trends such as customer satisfaction (CSAT), Net Promoter Scores (NPS), or employee engagement scores directly through their visual dashboards.

Creating Automated Follow-Up Workflows

By connecting SurveyMonkey with email platforms or customer service tools, Frends can automate follow-up actions based on survey responses. For example, if a customer submits negative feedback via a survey, Frends can trigger an alert for the Customer Success team and send the person a follow-up email. This allows for prompt issue resolution and improved customer satisfaction.

Enhancing Event Feedback Processes

SurveyMonkey can be integrated with event management platforms through Frends to streamline post-event feedback processes. For instance, attendee lists from event platforms can be synchronized with SurveyMonkey for sending personalized feedback surveys after the event. Frends can ensure responses are aggregated back into the event system for deeper analysis of event success.

Supporting Market Research Analysis

Frends can facilitate market research by integrating SurveyMonkey with marketing platforms or data warehouses. For instance, survey data related to brand perception or target demographics can be automatically sent to marketing automation tools for segment creation or ad targeting. Integrating SurveyMonkey with these tools ensures that market research insights are actionable.

Automating Compliance Surveys

Businesses dealing with regulatory requirements can use Frends to integrate SurveyMonkey into compliance workflows. For example, surveys designed to evaluate compliance with policies or industry regulations can be automatically distributed to employees or vendors. Frends can track responses and send reminders for incomplete surveys, ensuring timely completion.

Integrating Survey Feedback with Support Tickets

Frends can connect SurveyMonkey with customer support platforms like Zendesk or Freshdesk to improve service workflows. For instance, specific survey responses indicating dissatisfaction can be used to auto-create support tickets in Zendesk. This allows support teams to address customer concerns proactively and improve service quality.

Improving Product Development with Survey Data

Frends can integrate SurveyMonkey with product management tools like Jira or Trello to enhance product feedback cycles. For example, feature requests or feedback gathered through surveys can be automatically sent to the product backlog in Jira, categorized for prioritization. This ensures that customer and stakeholder input has a direct impact on product development.

Managing Internal Communications

SurveyMonkey can be integrated with communication platforms such as Slack or Microsoft Teams via Frends to distribute internal surveys quickly. For example, employee surveys can be shared in Slack channels, and survey completion statistics can be posted in real time. This ensures higher participation rates and a streamlined feedback loop for employees.