Sendoso is a direct mail and gifting platform that enables organizations to enhance their customer engagement through personalized physical and digital gifts. It is widely used for sales, marketing, and customer success initiatives to establish meaningful connections with prospects, customers, and employees. By automating the sending process and providing tracking capabilities, Sendoso helps businesses stand out in a digital-first world while streamlining operations and enhancing outreach effectiveness.

Business use cases

Automating Gift Sending for Sales Teams

Frends can integrate Sendoso with customer relationship management (CRM) tools to automate the process of sending gifts during specific sales milestones. For example, when a deal reaches a particular stage in the sales pipeline, Frends can trigger a Sendoso workflow to send a personalized gift to the prospect. This improves the chances of closing deals by creating a memorable experience.

Enhancing Marketing Campaigns with Physical Outreach

Frends can connect marketing automation platforms with Sendoso to incorporate physical gift campaigns into omnichannel strategies. For instance, when marketing triggers reach specific touchpoints, such as a webinar signup or event attendance, Frends can automatically pass relevant user data to Sendoso to initiate sending branded swag, thank-you notes, or promotional items.

Automating Employee Recognition Programs

By integrating tools like HR systems or performance management platforms with Sendoso using Frends, businesses can automate the sending of gifts or rewards to employees. For example, sending a congratulatory gift for an employee's milestone, like a work anniversary, promotion, or performance recognition, can be managed seamlessly to foster employee satisfaction and engagement.

Streamlining Customer Retention Campaigns

Frends can connect customer success management platforms with Sendoso to automate campaigns focused on customer retention. When an at-risk customer is flagged in the CRM or customer management system, Frends can initiate a Sendoso campaign to send a personalized gift or discount coupon as part of a retention strategy. This proactive approach helps improve customer loyalty and reduce churn.

Simplifying Event Follow-Up Communication

For post-event engagement, Frends can integrate Sendoso with event management tools. After a webinar, conference, or product demo, attendee data can be automatically passed to Sendoso, enabling the sending of follow-up goodies, thank-you gifts, or related promotional materials. This creates a thoughtful touchpoint that leaves a lasting impression on participants.

Personalizing Customer Onboarding Gifts

Frends can automate gifting as part of the customer onboarding process by connecting Sendoso with sales or CRM systems. For example, when a new customer is onboarded, Frends can pull customer data from the CRM and initiate a Sendoso campaign to send a personalized welcome kit or thank-you gift. This adds a personal touch to the onboarding journey, increasing brand trust and loyalty.

Tracking and Reporting on Campaign Effectiveness

By integrating Sendoso with analytics or BI tools through Frends, organizations can gain insights into the performance of their gifting campaigns. Frends can extract data such as gift delivery statuses and engagement metrics, consolidating them with customer data for reporting. This helps businesses measure the ROI of their efforts and refine future strategies.

Automating Multi-System Gifting Processes

For companies relying on multiple tools for customer data, sales, or marketing, Frends can act as a middleware to centralize data before initiating Sendoso campaigns. For instance, integrating Sendoso with e-commerce platforms, CRM systems, and email marketing tools allows for synchronized and automated gifting based on customer activity, ensuring efficient and strategic outreach.