Microsoft Dynamics 365

Frends enables seamless integration with the entire Microsoft Dynamics 365 ecosystem—including CRM (Sales, Customer Service), ERP (Business Central), and Finance & Operations—without the need for rigid, one-off connectors. Thanks to the rich and well-documented OData and REST APIs provided by Microsoft Dynamics 365, Frends utilizes its universal HTTP Request capabilities to integrate with any module, any entity, and any operation within the Dynamics stack.

Whether you’re working with Dataverse, managing business processes in F&O, or interacting with customer data in CRM, Frends acts as a flexible and low-code integration layer that speaks directly to Dynamics APIs. You are not limited by the availability of specific connectors—if the API supports it, Frends can handle it.

This approach allows Frends users to dynamically interact with their Dynamics 365 instances using secure, token-based authentication and customizable endpoints, supporting a wide range of business logic and orchestration patterns.

Business Use Cases

Organizations use Frends to automate and orchestrate a wide range of business processes across their Microsoft Dynamics 365 landscape. Common scenarios include:

Customer Data Sync: Pull and push customer information between CRM and other systems such as eCommerce, invoicing, or marketing platforms.

Order-to-Cash: Orchestrate the full cycle of order handling, invoicing, and payment reconciliation across Dynamics F&O and external systems.

Real-Time Lead Integration: Automatically capture leads from webforms, chatbots, or campaign platforms and inject them into Dynamics 365 Sales in real time.

Master Data Management (MDM): Create central hubs of truth by synchronizing master data (products, vendors, employees) across Dynamics modules and external sources.

Reporting and Analytics: Aggregate, transform, and export Dynamics 365 data into BI platforms, warehouses, or reporting tools.

Workflow Orchestration: Trigger actions in Dynamics based on external events—like file uploads, API calls, or IoT device signals—by integrating with Frends process automation.

Frends gives you full control over the Dynamics APIs—all from within a low-code visual interface.

Basic Integration Example

By using the schedule trigger and the Request task we can create an integration that validates customer information on a nightly basis and fixes it or reports the problem to the customer's owner.