LaunchDarkly is a cloud-based feature management and experimentation platform that allows development teams to deploy code quickly and safely by using feature flags. It provides tools to control feature releases, conduct A/B testing, and gradually roll out features, enabling developers to minimize risks and maximize experimentation. By integrating LaunchDarkly with Frends iPaaS, organizations can automate workflows surrounding feature flag management, synchronize data with other platforms, and gain deeper insights into feature performance and usage.

Business use cases

Automated feature flag creation

Frends can automate the creation of feature flags in LaunchDarkly by integrating it with project management tools like Jira, Trello, or Asana. For instance, when a new feature-related task is created in Jira, Frends workflows can automatically generate a corresponding feature flag in LaunchDarkly and link it to the respective project for better tracking.

Granular user targeting workflows

Feature flags often require dynamic user targeting. Frends can integrate LaunchDarkly with customer data platforms like Salesforce, HubSpot, or Segment to automate user targeting. For example, when a specific user segment is updated in Salesforce (e.g., premium users), Frends workflows can automatically update the targeting rules in LaunchDarkly’s flag settings.

Rollback workflows for failed deployments

In scenarios where a newly deployed feature causes issues, Frends can automate rollback workflows using LaunchDarkly. For example, when an incident is reported in monitoring tools like Datadog, PagerDuty, or New Relic, Frends workflows can immediately disable the associated feature flag in LaunchDarkly and notify development teams to investigate.

Integration with CI/CD pipelines

Frends can integrate LaunchDarkly with CI/CD tools like Jenkins, GitLab, or GitHub Actions to streamline deployment workflows. For instance, Frends workflows can automatically activate or update feature flags in LaunchDarkly as part of a pipeline step after successful builds or tests.

A/B testing result synchronization

Frends can connect LaunchDarkly with analytics platforms like Google Analytics, Mixpanel, or Tableau to analyze A/B testing data. For example, Frends workflows can fetch experiment results from LaunchDarkly and aggregate them with external engagement metrics, providing deeper insights into feature performance and user behavior.

Real-time notifications for flag updates

Frends can integrate LaunchDarkly with communication platforms like Slack or Microsoft Teams to provide real-time notifications for feature flag updates. For instance, when a feature flag is modified in LaunchDarkly, Frends workflows can notify developer or product teams with the changes, ensuring everyone is aligned.

Stepwise feature rollouts

Frends can enable progressive feature rollouts by integrating LaunchDarkly with defined user groups or regional data. For example, when a feature rollout is configured for specific geographies or customer types, Frends workflows can gradually update targeting rules in LaunchDarkly based on timeline or user behavior data from external systems.

Compliance and audit tracking

For organizations in regulated industries, Frends can automate compliance workflows with LaunchDarkly by integrating it with logging tools like Splunk, Elasticsearch, or AWS CloudTrail. For example, Frends workflows can capture all feature flag changes (e.g., toggles, targeting rules) for auditing purposes and store logs securely in compliance storage solutions.

Automated feature deprecation

Managing unused feature flags is critical to avoid clutter and technical debt. Frends workflows can automate the deprecation of flags in LaunchDarkly by integrating it with data retention or codebase cleanup processes. For instance, after a feature is fully deployed and no longer toggleable, Frends can archive the associated flag by reviewing deployment timelines.

Integration with ERP and e-commerce platforms

Frends workflows can integrate LaunchDarkly with ERP systems like NetSuite or e-commerce platforms like Shopify. For example, when a new product is introduced in an e-commerce platform, Frends can trigger the creation of feature flags in LaunchDarkly to manage the controlled rollout of product-related changes on the website.

Dynamic pricing workflows

LaunchDarkly can support dynamic pricing experiments, and Frends workflows can automate external price rules. For instance, Frends can synchronize real-time pricing data from ERPs or pricing engines with LaunchDarkly flag configurations, enabling automated A/B tests of new pricing models.

SLA violation handling

For applications where SLAs are critical, Frends can integrate monitoring tools like Datadog or SolarWinds with LaunchDarkly to manage SLA violations. For example, if a monitoring system detects SLA breaches caused by a new feature, Frends can disable the relevant flags in LaunchDarkly automatically to restore normal operations.

Localization and regional targeting

Frends can integrate LaunchDarkly with localization tools or regional preference databases to automate targeted feature rollouts. For instance, when a new language or region is added in a system like Phrase, Frends workflows can update LaunchDarkly’s targeting rules to ensure that features are only enabled for the specific region or language users.

Feature gating for beta programs

Frends can streamline beta testing workflows by integrating LaunchDarkly with customer engagement tools like Intercom or Zendesk. For instance, when a user opts into a beta program via Intercom, Frends workflows can modify LaunchDarkly flags to include that user in feature rollouts while updating customer records.

Real-time experiment management

Frends can dynamically manage LaunchDarkly experiments by integrating with real-time data sources like IoT platforms or live streaming analytics tools. For example, if environmental or user behavior data from an IoT device indicates an anomaly, Frends workflows can halt feature experiments or adjust rollout percentages in LaunchDarkly.

Automated flag performance dashboards

Frends workflows can enhance reporting by integrating LaunchDarkly with analytics platforms like Power BI, Tableau, or Datadog dashboards. For example, Frends can extract key metrics like user engagement or experiment conversions from LaunchDarkly and visualize them in real-time dashboards to support decision-making.

Integration with API gateways

LaunchDarkly feature flags can be combined with API gateway configurations using Frends workflows. For instance, when specific APIs need to be toggled for a beta user group, Frends workflows can dynamically adjust both LaunchDarkly flags and API access rules in gateways like AWS API Gateway or Kong.

Automatic scaling for feature adoption

Frends workflows can dynamically manage user loads and scaling by integrating LaunchDarkly with infrastructure platforms like AWS or Kubernetes. For example, when a new feature rollout causes sudden traffic spikes, Frends can adjust LaunchDarkly flags or provision additional cloud resources to handle demands.

Role-based flag management

For organizations with complex access hierarchies, Frends can integrate LaunchDarkly with identity and access management systems like Okta or Azure AD. For instance, Frends workflows can automatically assign or restrict permission levels for feature flag operations based on user roles and organizational policies.

Dependency tracking across feature flags

Frends workflows can detect and manage dependencies between feature flags to avoid misconfigurations during rollouts. For example, if a new feature depends on other features being enabled, Frends can validate flag states in LaunchDarkly and adjust rollouts dynamically to maintain functional consistency.