Kizen is a cloud-based customer relationship management (CRM) and marketing automation platform designed to enable businesses to streamline their sales, marketing, and customer engagement processes. It offers tools for lead generation, email marketing, sales pipeline management, and analytics. By integrating Kizen with Frends iPaaS, organizations can synchronize customer data, automate workflows, and enhance operational efficiency by connecting Kizen with other enterprise systems.

Business use cases

Automated lead synchronization with CRM and ERP systems

Frends can integrate Kizen with other CRM solutions like Salesforce, HubSpot, or Dynamics 365, as well as ERP platforms like SAP or NetSuite, to unify customer data. For example, when a new lead is captured in Kizen, Frends workflows can ensure the corresponding contact and opportunity are automatically created or updated in the connected CRM or ERP system.

Integration with marketing platforms for personalized campaigns

Frends can integrate Kizen with marketing platforms like Mailchimp, Marketo, or ActiveCampaign to automate and synchronize campaigns. For instance, when a customer interacts with an email sent via Kizen, Frends workflows can update the customer's engagement profile in the marketing platform, enabling more tailored follow-ups and campaigns.

Lead scoring and prioritization

Frends workflows can expand Kizen’s lead scoring functionality by integrating data enrichment tools like Clearbit or ZoomInfo. For example, when a new lead is added to Kizen, Frends can enrich the lead record with additional details (e.g., company size, industry) and dynamically adjust the lead score for prioritization.

Automated email and SMS follow-ups

By connecting Kizen with email and SMS platforms like Twilio or SendGrid, Frends workflows can ensure seamless communication. For example, when a prospect reaches a particular stage in the sales pipeline, Frends can trigger automated email or SMS notifications directly from Kizen to keep the engagement process alive.

Integration with e-commerce platforms

E-commerce businesses can benefit from integrating Kizen with platforms like Shopify, Magento, or WooCommerce via Frends workflows. For example, when a customer makes a purchase, Frends can update Kizen with the transaction details, trigger personalized thank-you emails, and add the customer to a segmented upsell or loyalty campaign.

Sales pipeline notifications

Frends can connect Kizen with Slack, Microsoft Teams, or other notification platforms to keep sales teams informed about critical pipeline updates. For instance, when a lead reaches the final stage before closing, Frends workflows can notify the assigned salesperson to take immediate action, ensuring timely follow-ups.

Integration with financial systems for invoicing

Frends workflows can connect Kizen with financial platforms like QuickBooks, Xero, or Stripe to streamline billing workflows. For example, when a deal is closed in Kizen, Frends can create an invoice in QuickBooks, update payment status in Kizen, and generate customer notifications for payment acknowledgment.

Real-time analytics and reporting

Kizen’s analytics features can be enhanced by integrating them with platforms like Power BI, Tableau, or Google Data Studio via Frends workflows. For instance, Frends can aggregate customer interaction, sales pipeline, and campaign performance data from Kizen and synchronize it with visualization tools for advanced insights.

Integration with customer support tools

Frends workflows can connect Kizen with customer support platforms like Zendesk, Freshdesk, or ServiceNow to provide a unified view of customer interactions. For example, when a customer raises a support ticket, Frends can synchronize their information with Kizen, ensuring the sales and customer success teams have visibility into support issues during engagement.

Event registration and attendee tracking

Frends can integrate Kizen with event platforms like Eventbrite, Zoom, or GoToWebinar for managing registrations and attendee data. For example, when a customer registers for an event, Frends workflows can add them to Kizen as a contact, associate them with the event, and trigger post-event surveys or follow-ups.

Loyalty program automation

For businesses running loyalty programs, Frends can synchronize Kizen with loyalty platforms or build workflows for automated tracking. For instance, when a customer reaches a specific loyalty threshold, Frends can update Kizen with the milestone, trigger a reward notification to the customer, and notify relevant stakeholders.

Compliance and GDPR workflows

Frends workflows can enforce compliance workflows by integrating Kizen with secure storage and management platforms. For example, Frends can automatically remove or anonymize customer data from Kizen when a GDPR data deletion request is received, ensuring compliance while maintaining an audit trail.

Upsell and cross-sell campaigns

Frends can integrate Kizen with subscription management tools like Stripe or Chargify to track customer behavior and trigger upsell campaigns. For instance, when a customer’s product usage approaches capacity, Frends workflows can automatically create a lead in Kizen and send targeted offers via email.

Customer feedback automation

Frends workflows can integrate Kizen with survey platforms like Typeform, SurveyMonkey, or Google Forms to automate customer feedback collection. For example, after a sales deal is closed, Frends can send a feedback survey to the customer, collect the responses, and update Kizen with their feedback for analysis.

AI-powered customer insights

Frends can integrate Kizen with AI platforms like Google AI, IBM Watson, or ChatGPT to provide predictive analytics and actionable insights. For instance, Frends workflows can analyze interaction data in real-time, identify churn risks, and help sales teams prioritize outreach to key accounts.

Automated renewal notifications

Frends can connect Kizen with subscription software or financial platforms to manage renewal workflows. For example, Frends workflows can trigger renewal reminders for contracts or subscriptions nearing their expiration date within Kizen, notify sales representatives, and initiate follow-up campaigns.

Content-driven lead nurturing

Frends workflows can integrate Kizen with content management systems (CMS) like WordPress, Drupal, or Wix to automate personalized lead-nurturing campaigns. When a prospect downloads a resource or interacts with content, Frends can log the activity in Kizen, segment the lead, and initiate tailored campaigns.

SLA tracking and escalation workflows

Ensuring timely interactions with customers is critical. Frends workflows can integrate Kizen with SLA monitoring tools to automate escalation processes. If a lead remains untouched for a defined period, Frends can notify the assigned salesperson, escalate the issue to a manager, or adjust the lead’s priority.

Cross-system migration and data synchronization

For organizations transitioning to or from Kizen, Frends can automate the data migration process between CRMs or marketing platforms. For example, Frends workflows can export contacts, deals, and campaign data from the legacy platform, transform it into the target structure, and import it into Kizen.

Social media engagement tracking

Frends can integrate Kizen with social media platforms like LinkedIn, Facebook, or Twitter to track engagement and update customer profiles. For example, when a customer interacts with a social media post, Frends workflows can log the activity in Kizen, enriching the CRM with behavioral data for improved segmentation and targeting.