GoToWebinar is a popular platform for hosting webinars and virtual events, providing tools for organizing, promoting, and managing online presentations, demos, and training sessions. It offers features like event registration, attendee tracking, engagement monitoring, and post-webinar analytics. By integrating GoToWebinar with Frends iPaaS, businesses can automate event workflows, synchronize attendee data with other systems, and enhance the efficiency of webinar management and follow-up processes.

Business use cases

Automated registration synchronization with CRM systems

Frends can integrate GoToWebinar with CRM platforms like Salesforce, HubSpot, or Dynamics 365 to keep attendee and lead data consistent. For example, when a new attendee registers for a webinar, Frends workflows can automatically create or update the corresponding contact or lead record in the CRM, tagging it with the event information for better tracking and future engagement.

Post-webinar follow-up emails

Frends can automate attendee follow-up workflows by integrating GoToWebinar with email marketing platforms like Mailchimp, Marketo, or ActiveCampaign. For example, after a webinar ends, Frends can send personalized emails to participants thanking them for attending and providing additional resources like recording links, presentation slides, or surveys. Non-attendees can receive emails to access the on-demand version.

Integration with event management tools

Frends can connect GoToWebinar with event management platforms like Eventbrite or Zoom Events to create unified workflows. For example, when someone registers for a GoToWebinar event listed on Eventbrite, Frends workflows can synchronize attendee details between the two platforms and ensure that their registration data is updated in GoToWebinar automatically.

Analytics and reporting integration

To gain deeper insights into webinar performance, Frends can integrate GoToWebinar with analytics tools like Power BI, Tableau, or Google Data Studio. For instance, Frends workflows can extract webinar metrics like attendance rate, engagement levels, and poll responses from GoToWebinar and update dashboards in real time for actionable insights.

Integration with marketing automation platforms

Frends workflows can integrate GoToWebinar with marketing platforms like HubSpot, Marketo, or Eloqua to enhance lead engagement. For example, when a lead registers for a webinar, Frends can add them to a segmented email campaign, track their journey, and nurture them with post-webinar content tailored to their engagement level.

Attendee data synchronization with learning management systems (LMS)

Organizations that use GoToWebinar for training sessions can integrate it with LMS platforms like Moodle, Blackboard, or Cornerstone using Frends. For example, when a participant attends a training webinar, Frends workflows can automatically update their learner profile in the LMS, mark the session as completed, and generate attendance certifications.

Automated attendance tracking and notifications

Frends can connect GoToWebinar with communication tools like Slack, Microsoft Teams, or Gmail to automate attendance tracking workflows. For example, if an attendee fails to join a webinar, Frends workflows can send them a notification or reminder through their preferred communication channel, ensuring higher participation rates.

Multichannel engagement for webinar promotion

Frends can integrate GoToWebinar with social media platforms like LinkedIn, Twitter, or Facebook to automate webinar promotion. For instance, when a new webinar is created in GoToWebinar, Frends workflows can automatically create and post promotional content on social media channels, including registration links and event details.

Billing and invoicing workflows for paid webinars

For organizations hosting paid webinars, Frends can integrate GoToWebinar with payment platforms like PayPal, Stripe, or Square to automate billing workflows. For example, when a participant registers and completes their payment, Frends can generate an invoice, update billing records, and grant access to the session in GoToWebinar.

Lead scoring and prioritization

Frends can integrate GoToWebinar with lead management platforms to streamline lead qualification. For example, Frends workflows can analyze webinar engagement metrics like poll participation and session duration, assign scores to attendees based on their activities, and prioritize high-value leads for follow-up by sales teams.

Content sharing and archiving

Frends can integrate GoToWebinar with content storage platforms like Google Drive, SharePoint, or Dropbox to automate webinar content archiving. After a session ends, Frends workflows can securely upload recordings, presentations, and related documents to a cloud storage platform and share links with attendees or team members.

Integration with customer support platforms

Frends can connect GoToWebinar with customer support systems like Zendesk or Freshdesk to streamline post-webinar support. For example, when an attendee submits a question during the webinar, Frends workflows can create a support ticket, assign it to the relevant agent, and track its resolution.

Recurring webinar series management

For businesses running recurring webinar series, Frends can automate registration and follow-up workflows. For example, when a participant registers for one session, Frends workflows can automatically register them for all upcoming sessions in the series or send reminders for future events.

Continuity for hybrid events

Frends can integrate GoToWebinar with hybrid event platforms like Hopin or Cvent to ensure seamless workflows between in-person and virtual components. For instance, attendee data from the physical event can be synchronized with GoToWebinar for virtual follow-up sessions, and engagement metrics from virtual attendees can be merged for consolidated reporting.

Automated certificates of attendance

Organizations that use GoToWebinar for training or compliance purposes can issue certificates of attendance through Frends workflows. For example, Frends can track webinar attendance, generate personalized certificates for those who meet the session requirements, and email the certificates to participants upon completion.

Cross-platform calendar synchronization

Frends can integrate GoToWebinar with calendar applications like Google Calendar, Microsoft Outlook, or Apple Calendar to synchronize event schedules. For example, when a webinar is scheduled in GoToWebinar, Frends workflows can create calendar events with all relevant details, including session links and reminders, across participants’ preferred calendar platforms.

GDPR compliance and data archiving

To meet privacy regulations, Frends workflows can integrate GoToWebinar with secure storage platforms for archiving attendee data and webinar recordings. For example, Frends can export attendee data after each session, encrypt it, and store it securely on platforms like AWS S3 or Azure Blob Storage, ensuring compliance with GDPR or similar laws.

Integration with personalization tools

For businesses aiming to customize their webinar experience, Frends can integrate GoToWebinar with personalization platforms. For example, Frends workflows can use attendee data to create tailored messages, personalized session follow-ups, or customized poll results, ensuring better engagement.

Multilingual webinar workflows

For global webinars, Frends can integrate GoToWebinar with Google Translate or other localization tools to automate multilingual workflows. For example, Frends can translate registration pages, chat messages, or follow-up content into attendees’ preferred languages, broadening the reach and appeal of webinars.

Analytics-driven event optimization

Frends workflows can extract data from GoToWebinar for use with analytics platforms like Tableau, Power BI, or Google Data Studio. For instance, webinar performance data (e.g., drop-off rates, engagement statistics) can be visualized in dashboards, helping event teams identify areas for improvement and refine future webinar strategies.