FullContact is a powerful identity resolution and customer insights platform that enables organizations to enrich and unify customer profiles from various data points like social media, email addresses, phone numbers, and more. It offers capabilities such as contact enrichment, social media profile matching, and detailed customer intelligence to improve personalization and engagement strategies. By integrating FullContact with Frends iPaaS, businesses can automate data enrichment workflows, synchronize enriched data across systems, and enhance customer insights for marketing, sales, and customer support activities.

Business use cases

Contact data enrichment for CRM platforms

Fresh contact data often lacks key information such as job titles, demographics, or social media links. Frends can integrate FullContact with CRM systems like Salesforce, HubSpot, or Dynamics 365 to automate data enrichment. For example, when a new contact is added to the CRM, Frends workflows can send the contact’s email or phone number to FullContact for enrichment and update the CRM record, providing the sales team with deeper insights.

Unified customer profiles for marketing campaigns

Frends can connect FullContact with marketing automation platforms like Marketo, Eloqua, or Mailchimp to create detailed and unified customer profiles. For instance, Frends workflows can pull data from FullContact, enrich it with preferences or social media activity, and sync it with marketing lists to enable personalized outreach, improving engagement and conversion rates.

Lead scoring and prioritization

Frends can integrate FullContact with lead management platforms to enhance lead scoring workflows. For instance, when a new lead enters a system like Salesforce or Zoho CRM, Frends can enrich the lead’s data using FullContact, evaluate the enriched information (e.g., company size, job title) against scoring metrics, and prioritize high-value leads for the sales team.

Social media insights for sales teams

Frends can automate the enrichment process by integrating FullContact with sales platforms like Pipedrive, Outreach, or SalesLoft. For example, when a prospect is added to the platform, Frends can pull social media profiles and other key data from FullContact, equipping sales teams with valuable insights to personalize pitches and build stronger relationships.

Real-time customer support data enrichment

FullContact can be integrated with customer support systems like Zendesk, Freshdesk, or ServiceNow through Frends workflows to enable real-time enrichment of support tickets. For instance, when a new support ticket is created, Frends can fetch enriched customer information (e.g., social profiles, company details) from FullContact and update the ticket, giving agents better context to resolve issues.

Segmentation for targeted advertising

Precise audience segmentation is essential for effective advertising campaigns. Frends can integrate FullContact with advertising platforms like Google Ads, Facebook Ads, or LinkedIn Ads. For example, when customer data is pulled from a CRM, Frends can enrich it with demographic and interest data from FullContact, helping segment the audience into refined groups for personalized advertising.

Data synchronization across systems

Organizations often operate multiple tools for sales, marketing, and customer success, requiring consistent data synchronization. Frends can act as the middleware to automate synchronization between FullContact and key systems. For instance, when enriched data is retrieved from FullContact, Frends can update records in CRM, ERP, or data warehousing systems like Snowflake or BigQuery, ensuring uniform data across operations.

Event and webinar attendee enrichment

When hosting webinars or events through platforms like Zoom, Eventbrite, or GoToWebinar, attendee data can be limited. Frends can integrate these platforms with FullContact to enrich attendee lists. For example, after an event registration occurs, Frends workflows can pull insights like job titles or company names from FullContact, ensuring detailed attendee information is ready for post-event follow-ups.

Fraud detection and risk management

Fraud prevention systems often rely on identity verification. Frends can integrate FullContact with fraud detection platforms to automate workflows that verify user credentials. For instance, when a new account is created, Frends can retrieve additional data from FullContact, such as known addresses or social media profiles, to validate authenticity and flag suspicious records.

Customer sentiment analysis

Organizations analyzing customer feedback can integrate FullContact and sentiment analysis tools using Frends workflows. For instance, customer email addresses gathered from surveys or reviews can be enriched with FullContact data, such as public comments or social media activity. Frends can pass the enriched data to sentiment analysis tools, providing marketing and customer experience teams with robust insights.

Integration with email marketing platforms

FullContact can enhance email marketing by providing insights into customer preferences. Frends can integrate FullContact with email platforms like Mailchimp or Campaign Monitor to automate contact enrichment. For example, Frends can pull a subscriber list, enrich the data with FullContact, and create segmented email campaigns based on job roles, company types, or hobbies.

Account-based marketing (ABM) workflows

FullContact is valuable for ABM strategies requiring detailed customer information. Frends can integrate FullContact with platforms like Salesforce, Marketo, or Pardot to automate ABM workflows. For example, Frends can identify target accounts, enrich contact data using FullContact, and create customized campaigns tailored to specific roles or decision-makers within an organization.

Employee onboarding workflows

HR teams typically use FullContact to enrich new employees’ data for internal systems. Frends can integrate HRIS platforms like BambooHR or Workday with FullContact to automate onboarding workflows. For instance, after an employee record is created, Frends can retrieve enhanced details like social media links or professional history from FullContact and sync it with the employee database.

Real-time alerts for VIP customers

FullContact can help identify high-value or VIP customers in real time through integration with Frends. For example, if a VIP customer submits a transaction or ticket, Frends workflows can retrieve enriched data from FullContact, flag the customer as VIP, and send real-time notifications to the respective teams via Slack, Microsoft Teams, or email.

Analytics and reporting on customer data

For organizations leveraging FullContact to improve customer insights, Frends can connect it with analytics tools like Tableau, Power BI, or Google Data Studio. For instance, Frends workflows can process enriched customer data and feed it into dashboards, visualizing trends like customer demographics, engagement, and regional distribution, enabling strategic decision-making.

GDPR and compliance automation

Managing customer data under GDPR or CCPA regulations often involves tracking consent and enforcing retention policies. Frends workflows can integrate FullContact with compliance systems to anonymize, delete, or restrict outdated customer data. For example, when a customer requests data deletion, Frends can remove their data from FullContact-linked systems and generate compliance audit logs.

Multi-channel engagement workflows

FullContact enriches customer records with valuable social and communication data, which can be used across multiple engagement channels. Frends can integrate FullContact with platforms like Twilio, WhatsApp, or push notification systems. For example, Frends can trigger automated personalized SMS or WhatsApp messages to high-value customers identified through FullContact.

Competitive intelligence and prospecting

FullContact is a valuable tool for gathering competitive insights. Frends can automate this process by integrating FullContact with sales prospecting tools. For example, when a competitor’s domain is identified, Frends workflows can collect enriched details like employee profiles or related domains using FullContact and store the insights in the CRM.

Enhanced dispute resolution

For resolving complaints or disputes, support teams often need detailed customer profiles. Frends workflows can integrate FullContact with dispute management systems. For instance, when a ticket involving a complaint is created, Frends can automatically enrich the customer’s profile with FullContact data, ensuring agents have the necessary context to resolve issues effectively.