Eventbrite is a popular event management and ticketing platform that allows businesses, organizations, and individuals to create, promote, and manage events. It supports a wide range of event types, including conferences, concerts, fundraisers, and webinars. Eventbrite provides features like ticket sales, attendee management, event promotion, and integrations with marketing and analytics tools. By integrating with Frends iPaaS, Eventbrite can be seamlessly connected with CRMs, marketing platforms, payment systems, and other business tools, enabling organizations to fully automate event-related workflows and ensure a smooth attendee experience.

Business use cases

Automated attendee data synchronization with CRM

Event organizers often need to track attendee information in their CRM systems like Salesforce, HubSpot, or Dynamics 365. Frends can automate the synchronization of attendee data from Eventbrite directly into these systems. For example, when a person registers for an event via Eventbrite, Frends can trigger a workflow to create or update the person's contact record in the CRM, ensuring accurate records for further engagement like follow-ups or lead nurturing.

Integration with email marketing platforms

Frends can integrate Eventbrite with email marketing tools such as Mailchimp, ActiveCampaign, or Constant Contact to automate communication with event attendees. For example, when a person registers for an event, Frends can automatically add them to a specific email campaign in Mailchimp, such as a welcome email sequence, reminders for the event, or post-event follow-ups.

Ticket sales and revenue tracking in accounting systems

As Eventbrite processes ticket sales, businesses often need to track these transactions in accounting platforms like QuickBooks, Xero, or NetSuite. Frends can automate the synchronization of ticket sales data, ensuring that revenue, tax, and payment details are accurately recorded in financial systems. For example, when a sale is completed in Eventbrite, Frends can generate an invoice and log it in the accounting system.

Personalized attendee communication

Frends can integrate Eventbrite with SMS or messaging platforms like Twilio, WhatsApp, or Slack for personalized attendee notifications. For example, once a person purchases a ticket on Eventbrite, Frends can trigger workflows to send personalized SMS reminders, event location details, or customized schedules for specific event tracks, improving attendee engagement and experience.

Integration with webinar platforms

For virtual events held on platforms like Zoom, GoToWebinar, or Microsoft Teams, Frends can integrate Eventbrite to ensure attendee data is synchronized. For instance, when a person registers for a webinar on Eventbrite, Frends can automatically create an attendee record in the webinar platform with their registration details, avoiding manual effort and ensuring a seamless experience.

Real-time attendee check-in workflows

Frends can integrate Eventbrite with access control or check-in apps to streamline on-site attendee management. For example, when an attendee checks in via an Eventbrite-powered scanner or app, Frends can automatically update the attendee's status in the central system, notify organizers of VIP check-ins, and reconcile check-in data with CRM records.

Post-event data analysis and reporting

Eventbrite collects valuable data about attendees and ticket sales, which can be used for post-event analysis. Frends can sync this data with analytics platforms like Power BI, Tableau, or Google Data Studio. For example, workflows can extract event attendance, ticket sales, and audience demographics from Eventbrite and generate dashboards or reports to evaluate the success of the event and inform future planning.

Event promotion automation

Promoting events is a critical part of event management. Frends can integrate Eventbrite with social media platforms like Facebook, LinkedIn, or Instagram to automate event promotions. For instance, when a new event is created on Eventbrite, Frends can trigger workflows to automatically post the event details on linked social media accounts or sync it with Google Ads campaigns for maximum visibility.

Automation for discount codes and promotions

Many event organizers create promotions using discount codes or early-bird offers. Frends can streamline this process by automating the management of discount codes in Eventbrite and syncing them with e-commerce or marketing platforms. For example, when a promotion code is redeemed on Eventbrite, Frends can track its usage and update marketing tools to reflect the success of the campaign.

Donation and fundraiser workflows

Eventbrite is often used for fundraising or non-profit events that involve donations. Frends can integrate Eventbrite with donation platforms or non-profit CRMs like eTapestry or Blackbaud to streamline donation workflows. For example, when a person donates through an Eventbrite-powered event, Frends can sync the donation details with the CRM and send personalized thank-you emails to the donor.

Multi-location event management

For organizations managing multiple events across different locations, Frends can integrate Eventbrite with project management tools like Asana, Monday.com, or Trello. For example, when new events are scheduled in Eventbrite, Frends can automatically create corresponding tasks in the project management tool, ensuring that logistical preparations are tracked and executed efficiently.

Sponsor and partner reporting

Sponsors or event partners often require reports on the event's performance. Frends can automate the extraction and formatting of attendee data, ticket sales, and engagement metrics from Eventbrite and deliver them to sponsors or partners. For example, after an event concludes, Frends workflows can create customized reports and email them to stakeholders.

Event registration validation

Frends can integrate Eventbrite with validation systems to ensure that attendees meet specific criteria. For instance, workflows can verify registration data collected on Eventbrite against a master attendee list stored in another system, automatically approving or declining registrations and notifying attendees accordingly. This is useful for private or exclusive events.

Refunds and cancellations automation

Managing ticket refunds or cancellations is essential for any event. Frends can automate refund workflows by integrating Eventbrite with financial systems or payment gateways. For example, when a customer requests a refund on Eventbrite, Frends can process the request, update the corresponding transaction as refunded in the accounting system, and notify the attendee of the status automatically.

Compliance and GDPR workflows

For events operating under strict compliance rules like GDPR, attendee data management is critical. Frends can facilitate compliance workflows by integrating Eventbrite with data protection tools or secure storage systems. For example, workflows can anonymize personal data after a specified retention period or safely archive attendee records while maintaining compliance with local regulations.

VIP or special attendee management

Many events have VIP attendees whose experience needs to be elevated. Frends can automate workflows to manage these attendees within Eventbrite. For example, when VIP tickets are purchased, Frends can trigger workflows to notify the organizing team, assign special privileges (like reserved seating), and send personalized communication to ensure a premium experience.