Bynder is a cloud-based digital asset management (DAM) platform designed to help organizations efficiently manage, organize, and distribute their brand assets such as images, videos, documents, and other digital files. It provides tools for creative collaboration, version control, and secure asset storage, enabling teams to maintain brand consistency across campaigns and projects. Bynder offers integrations with various tools to streamline processes such as content creation, publishing, and asset sharing. When integrated with Frends iPaaS, businesses can enhance their digital workflows by automating asset management, synchronizing assets across systems, and ensuring seamless collaboration among teams.

Business use cases

Automated asset synchronization across platforms

Bynder is often integrated with other content management and collaboration platforms such as SharePoint, Google Drive, or Dropbox. Frends can automate the synchronization of digital assets between Bynder and external storage systems. For instance, when an asset is uploaded or updated in Bynder, Frends can trigger workflows to copy the asset to these platforms, ensuring that stakeholders always have access to the latest version of the content.

Integration with content management systems (CMS)

Marketing teams rely on CMS platforms like WordPress or Adobe Experience Manager to deliver digital content. By integrating Bynder with these systems using Frends, businesses can automate workflows that enable easy retrieval of assets from Bynder into the CMS. For example, when a new image is approved and published in Bynder, Frends can automatically upload the image to the CMS file library, making it readily available for content creators.

Campaign content distribution

Bynder assists with managing marketing materials, but distributing content for campaigns often requires integration with multiple platforms. Frends can connect Bynder with email marketing platforms such as Mailchimp or HubSpot to automate content distribution. For instance, Frends can create workflows to retrieve and attach approved assets to email campaigns or share them with third-party marketing teams via secure links.

Brand guidelines and compliance management

Consistency in branding is critical for organizations. Bynder stores brand guidelines, templates, and assets, and Frends can automate workflows to ensure compliance with these guidelines. For example, Frends can trigger notifications to teams when brand assets approach obsolescence or fall outside approved compliance rules. The automation ensures that only up-to-date and compliant materials are used across projects.

Creative collaboration and approval workflows

Bynder supports asset approval workflows, but Frends can add further automation to streamline creative collaboration. For instance, when a designer submits an asset for approval in Bynder, Frends can trigger a workflow to notify relevant team members through Slack or Microsoft Teams. Once approved, the workflow can update the asset's status in Bynder and distribute it to the necessary stakeholders or platforms.

Archiving and retention policies

Organizations often need to adhere to archival and retention policies for digital assets to comply with regulations or manage storage costs. Frends can automate the processes of archiving or deleting assets stored in Bynder. For example, Frends workflows can periodically review asset metadata (e.g., creation date, usage frequency) and move older, unused assets to long-term storage or delete them altogether based on retention rules.

Integration with marketing analytics tools

Analyzing the performance of digital assets is critical for optimizing marketing strategies. Frends can integrate Bynder with analytics platforms like Google Analytics or Tableau to automate data sharing. For example, workflows can extract metadata for assets used in campaigns and match them with performance metrics, such as click-through rates or impressions, to provide a comprehensive view of the effectiveness of marketing materials.

Multi-location content management

Global organizations often need to manage assets regionally while maintaining central oversight. Bynder facilitates regional asset libraries, and Frends can enable automated synchronization and workflows between these regional libraries and the central repository. For example, assets approved at the regional level can automatically be shared with the global library in Bynder, ensuring alignment while avoiding duplication.

Integration with product information management (PIM) systems

For e-commerce or retail businesses, integrating Bynder with PIM systems ensures that product-related assets, such as images or videos, are automatically synchronized with product catalogs. Frends can automate workflows to transfer approved assets from Bynder to PIM systems, ensuring that accurate, consistent product visuals are always available for online platforms or print catalogs.

Notifications for asset usage and updates

Frends can integrate with Bynder to provide notification workflows for asset usage. For instance, when a critical marketing visual is downloaded or updated, Frends can send real-time notifications to marketing managers or designated team members through email, chat platforms, or dashboards, keeping everyone informed about the asset's status or usage trends.