Apttus Intelligent Cloud (now part of Conga) is a cloud-based solution designed to provide advanced automation for the quote-to-cash (QTC) and contract lifecycle management (CLM) processes. It leverages artificial intelligence (AI) and machine learning (ML) to optimize workflows, improve decision-making, and enhance data-driven insights. Businesses use Apttus Intelligent Cloud to configure pricing, generate quotes, streamline contract management, and automate revenue recognition while ensuring compliance. By connecting Apttus Intelligent Cloud with other enterprise systems via Frends, organizations can enhance their operational efficiency and seamlessly automate end-to-end processes.

Business use cases

Intelligent quote-to-cash automation

Apttus Intelligent Cloud provides AI-enhanced CPQ and QTC capabilities. Frends can integrate Apttus with CRM systems such as Salesforce to streamline the automation of capturing customer data for creating accurate, intelligent quotes and managing the approval and invoicing process. This empowers businesses to boost sales productivity and reduce manual errors.

AI-driven contract lifecycle management

Frends can connect Apttus Intelligent Cloud with ERP, legal, and procurement systems to enable end-to-end contract lifecycle automation. Apttus’s AI capabilities provide insights into risk and compliance, while Frends ensures that contract data is synchronized across systems, helping businesses negotiate and manage contracts efficiently and compliantly.

Automated revenue recognition

Apttus Intelligent Cloud automates revenue recognition processes based on contract terms, subscription models, or sales. Frends can integrate Apttus with accounting platforms and ERP systems to ensure real-time synchronization of revenue data, making compliance with regulations like ASC 606 or IFRS 15 seamless and reducing manual intervention.

Advanced pricing and product recommendations

Apttus Intelligent Cloud leverages AI to provide adaptive pricing and optimal product bundling insights. Frends can integrate Apttus with inventory management systems and financial platforms to ensure that pricing models, inventory levels, and sales data are harmonized in real-time, enabling smarter cross-sell and upsell opportunities.

Subscription and renewal optimization

The platform enables automation of subscription and recurring billing workflows. Frends can connect Apttus with subscription management tools, payment systems, and customer communication platforms to automate invoice generation, renewal reminders, and payment processes, enhancing customer retention rates and reducing churn.

Sales performance intelligence

Frends integration can align Apttus Intelligent Cloud with BI tools and CRM systems to provide sales teams with insights into performance metrics derived from quotes, contracts, and order history. AI-driven forecasting tools within Apttus help organizations better predict sales trends and identify high-performance strategies based on synchronized data.

Compliance and risk management

Apttus Intelligent Cloud’s AI capabilities can analyze contract data for compliance or risk issues (e.g., nonstandard terms, renewal deadlines). Frends enables integration with compliance tracking systems and document repositories, creating an automated ecosystem for risk flagging and audit preparation.

Procurement and supplier contract analysis

Businesses use Apttus Intelligent Cloud to manage supplier contracts and negotiations aided by AI-driven insights. By connecting Apttus to procurement management systems through Frends, contract updates can be automatically synchronized, improving vendor collaboration and optimizing procurement workflows.

Personalized customer experiences

Apttus Intelligent Cloud utilizes customer behavior data to tailor quotes, pricing, and product recommendations for personalized engagement. Frends can integrate Apttus with marketing automation and customer feedback tools to dynamically adjust customer interactions, boosting both loyalty and satisfaction.

Real-time inventory and order management

Frends can connect Apttus Intelligent Cloud to inventory and order management platforms, ensuring alignment between quotes, contracts, and available stock. This real-time integration prevents overpromising and improves order fulfillment accuracy, ultimately enhancing customer trust.

Marketing-driven promotions and campaigns

With AI-enabled optimization of promotions in Apttus Intelligent Cloud, businesses can synchronize marketing strategies with sales workflows. Frends helps bridge Apttus and marketing automation platforms, automating promotional updates and campaign alignment to increase market responsiveness and campaign ROI.

By integrating Apttus Intelligent Cloud with related systems through Frends, businesses can create a unified, AI-driven ecosystem where sales, contracts, and revenue management processes are seamlessly aligned. Frends ensures reliable, automated data exchange, enabling companies to maximize the value of Apttus's intelligent features while driving innovation and efficiency.